Brand Events Manager

Pact Coffee; Greater London; Hybrid; GBP 27,000 - 45,000; Full time

Benefits offered by this job

Hybrid working model

Flexi-time

23 days holiday

Birthday day off

Monthly at-home coffee allowance

Enhanced Workplace Pension

Income Protection

Group Life Assurance

Cycle to Work Scheme

Workplace Nursery Benefit

Employee Assistance Program

Job summary

Pact Coffee is seeking a Brand Events Manager to own Pact’s events end to end, from spotting sponsorships to managing our mobile coffee box on busy sampling days. You’ll lead activations for consumer, grocery and B2B audiences, set measurable goals, and report ROI.

Hybrid London-based role with a comprehensive perks package and a hands-on, fast-paced environment. You’ll work with teams across the business to ensure seamless planning and on-site execution, with a strong focus on delivering

Qualifications

• Proven experience leading brand activations or events from start to finish for consumer and B2B audiences.
• Think big picture and spot opportunities worth chasing, while hands-on when needed.
• Stay calm under pressure and adapt when plans change.

Responsibilities

• Define events strategy and calendar with the wider team across subscription, grocery and B2B.
• Set clear goals for every activation: footfall, leads, sampling conversions and revenue.
• Build the business case for activations and secure budgets.
• Report ROI and outcomes for each activation.
• Lead end-to-end planning: fees, contracts, suppliers, schedules, staffing and training.
• Manage on-site execution, risk assessments, permits, and safety considerations.
• Coordinate with internal teams for stock, branding, assets and logistics.
• Collaborate with Social Media/Content to create post-event content.

Skills

Brand activations

Event management

B2B events

Cross-functional collaboration

Job description

We’re Pact, and we’re here to change the world of coffee.

We seek out the earth’s best beans from the world’s best growers, lovingly roast them, and serve them to you at their freshest.

You’ll find our speciality coffees in kitchens across the UK through our subscription and store, on the shelves at Waitrose and Ocado, on Amazon, and in offices, cafes and restaurants around the country.

Everyone on our team helps shape what we do - from sourcing to marketing to the moment a bag lands on someone’s doorstep. Last year, we roasted over half a million kilograms of coffee, and grew our team to 70 across our head office near London Bridge and our roastery in Surrey.

Fancy making a Pact with us?

The role

We’re looking for a Brand Events Manager to own Pact’s events and activations end to end, from spotting the right sponsorship opportunities to managing our mobile coffee box during a busy day of sampling.

What you’ll be doing

Events strategy and calendar

• Working with the wider team to identify and plan activations for our subscription, grocery, and B2B audiences that line up with our commercial and brand objectives.
• Setting clear goals for every activation, from footfall and leads to sampling conversions and revenue.
• Building the business case for the opportunities worth backing and unlocking the budget to make them happen.
• Reporting on what each activation achieved, including its return on investment.

Planning and delivery

• Taking every activation from brief to debrief - negotiating fees and contracts, choosing and managing suppliers, and creating production schedules, staffing, and training.
• Handling the details that keep everything running smoothly and safely - from running orders and risk assessments to insurance and permits.
• Leading on the day, on site, keeping things on-track, and finding a way through when plans - or the weather - change!
• Working with teams across the business to coordinate stock, storage, branding, marketing assets, and logistics.
• Teaming up with our Social Media and Content Creator to turn every activation into content worth sharing.

You could be who we’re looking for if…

• You’ve got proven experience leading brand activations or events from start to finish for both consumer and B2B audiences.
• You think big picture and spot the opportunities worth chasing, but you’re just as happy rolling your sleeves up to get things done.
• You’ve got the wherewithal to make things happen. You stay calm when the pressure’s on, and you find a way through when plans change.
• You’re the kind of person people love working with. You build great relationships with colleagues and suppliers alike, and people are always happy to help you out.
• You’re brilliantly organised, and you can juggle several tasks at once without dropping a ball. If you do, you’re confident you can fix it.
• You set clear goals, measure what matters, and can show the return on every event.
• You know your way around coffee service and machinery in a café or coffee cart setting. This isn’t essential, but it’s a big bonus.
• You’re happy working from our London Bridge office three days a week, Tuesday to Thursday, plus evenings and weekends when your events calendar requires it.

This is your chance to bring Pact to life in the real world. You’ll be the one putting our coffee into people’s hands, watching them taste the difference, and knowing you made it happen. You’ll have real ownership from day one, and a team across the business and beyond to support you.

Salary bracket: Up to £45,000 per annum

Our Head Office is in London Bridge, but we offer a hybrid, flexible working environment. We have an engaged, collaborative approach to work, supportive leadership team, and our perks are great.

Here are some of the Pact Perks we currently offer:

• Hybrid working model (everyone is in the office Tuesday, Wednesday and Thursday)
• Flexi-time working, with core hours (10:00–16:00)
• 23 days holiday (increasing annually up to 27 days)
• 3 extra days leave between Christmas & New Year
• Another day off for your birthday
• Monthly at-home coffee allowance
• Enhanced Workplace Pension
• Income Protection
• Group Life Assurance (plus bereavement & probate support)
• Cycle to Work Scheme
• Workplace Nursery Benefit
• Employee Assistance Program (inc. counselling)