Brand Designer, Web

Lovable; Greater London; Hybrid; GBP 65,000 - 105,000; Full time

Job summary

Lovable is seeking an exceptional Brand Designer to own the visual direction and craft of our website. You will shape how Lovable looks, feels and communicates online, working closely with design engineering and marketing to turn ideas into world-class web experiences.

You will own landing pages, brand systems, and marketing sites, ensuring the narrative is clear and on-brand. A senior portfolio and strong collaboration with engineers are essential for success.

Qualifications

• 7+ years of experience with shipped websites demonstrating visual craft and brand thinking.
• Portfolio shows landing pages, brand systems, or marketing sites aligned to storytelling.

Responsibilities

• Own the visual and brand craft of Lovable's website.
• Design landing pages and campaign sites that stop scrolling.
• Evolve the visual language for lovable.dev including typography and layout systems.
• Collaborate with design engineering to translate explorations into production.
• Maintain a scalable visual system ensuring consistency with room for creative surprises.
• Influence the craft and push for high quality under tight deadlines.
• Help define what world-class marketing sites look like for the brand.

Skills

Brand design

Web typography

Layout design

Motion design

Design systems

Collaboration with engineers

Tools

Figma

Sketch

Job description

TL;DR — We're seeking an exceptional Brand Designer to own the visual direction and craft of our website. You'll shape how Lovable looks, feels and communicates online - working closely with design engineering and marketing to turn ideas into world-class web experiences.

Why Lovable?

Lovable is the software creation platform that gives people the power to act on the problems closest to them. For decades, turning an idea into software required so much capital, technical fluency, and time that many ideas never came to life. Lovable is the counterargument: a platform for all people with ideas, ambition, and problems worth solving. From solopreneurs to small business owners to teams at companies like Adidas and Zendesk, people have built over 60 million projects on Lovable since its launch in November 2024. And we’re just getting started.

We’re building a generational company from Stockholm, with growing teams in London, Boston, New York, and San Francisco. Our team is small, talent-dense, and moving quickly, with a culture rooted in extreme ownership, high velocity, and low-ego collaboration. We look for people who care deeply, ship fast, and are eager to make a dent in the world.

Lovable is one of TIME’s 100 Most Influential Companies and has been recognized on the Forbes AI 50 and CNBC Disruptor 50, reflecting our momentum as one of Europe’s fastest-growing AI companies and one of the most ambitious places to build in this next era of software.

What we're looking for

• 7+ years of experience, with a portfolio of shipped websites that demonstrate strong visual craft and brand thinking

• Portfolio showing landing pages, brand systems, or marketing sites where design decisions clearly serve the story (if your portfolio is mostly product/UI work - check out our other roles)

• A sharp eye for typography, layout, color, and motion, with the taste to know what's on-brand and what isn't

• Comfort designing directly for the web - you think in real breakpoints, real type scales, and real constraints, not just static comps

• Ability to systematise creative choices in design systems - contributing to a shared design system across both product and brand

• Experience partnering closely with design engineers to get explorations into production without losing the soul of the idea

• You’re no stranger to shipping your own designs directly to production - perhaps with a little help from AI

• Ideally - you've got a point of view on where web design is headed and aren't afraid to push for something unexpected

• We’re prioritising candidates based in our new office in New York, to span collaboration hours across both the US and Europe - however we’ll consider exceptional candidates based in London and Stockholm

What you'll do

In one sentence: Own the visual and brand craft of Lovable's website, making sure every page feels unmistakably Lovable.

• Design landing pages, campaign sites, and web experiences that make people stop scrolling

• Set and evolve the visual language for lovable.dev - typography, layout systems, imagery, motion principles

• Pair closely with design engineering to translate explorations into scalable, web-native implementations, staying involved through to shipped pixels

• Collaborate with marketing and brand to make sure the website tells the right story at the right moment - launches, campaigns, positioning shifts

• Build and maintain a visual system that keeps the site consistent while leaving room for creative surprises

• Bring a strong opinion on craft and hold the line on quality, even under deadline pressure

• Help define what "world-class" looks like for marketing sites