Brand Director: Growth, Education & Impact

BYOMA; Glasgow; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Annual bonus based on company performance

Company Pension Scheme

Private Medical Insurance

Fertility Insurance

BYOMA products every month

Job summary

BYOMA is seeking a Brand Director based in Glasgow. This role is pivotal in defining and executing brand strategy for growth and cultural relevance. The successful candidate will ensure consistent brand presence and work across marketing, communications, and retail partnerships. Candidates should have 8-12+ years of experience in brand marketing within the beauty sector, with a strong grasp of digital marketing and consumer insights. The position offers a competitive salary, annual bonuses, and comprehensive health benefits.

Qualifications

• 8–12+ years experience in brand marketing within beauty, skincare, cosmetics, or consumer goods.
• Proven experience leading brand strategy and major product launches.
• Strong understanding of beauty consumer trends and digital marketing.

Responsibilities

• Define and evolve the long-term brand strategy and positioning.
• Translate brand DNA into clear consumer-facing storytelling.
• Monitor market trends and competitor activity to keep the brand relevant.

Skills

Brand strategy

Digital marketing

Leadership skills

Consumer insights

Commercial mindset

Job description

BYOMA is seeking a Brand Director based in Glasgow. This role is pivotal in defining and executing brand strategy for growth and cultural relevance. The successful candidate will ensure consistent brand presence and work across marketing, communications, and retail partnerships. Candidates should have 8-12+ years of experience in brand marketing within the beauty sector, with a strong grasp of digital marketing and consumer insights. The position offers a competitive salary, annual bonuses, and comprehensive health benefits.