Brand Designer

GoCardless; City of Westminster; Hybrid; GBP 52,000 - 80,000; Full time

Job summary

A leading payment company is seeking a talented brand designer to enhance its brand and product experience. You will lead marketing campaigns, shape the brand's future, and work in a flexible, hybrid environment. Ideal candidates have proficiency in design tools, a strong visual craft, and at least 3 years of relevant experience. The role offers growth opportunities and a supportive workplace culture, with a competitive salary range from £52,800 to £79,200.

Benefits

Wellbeing support

Work Away Scheme

Hybrid Working model

Equity shares

Tailored parental leave

Additional paid time off

Qualifications

• Experience in creating micro animations and interactive elements.
• Comfortable with innovative design tools and methods.
• Ability to distill complex concepts into user-centric designs.

Responsibilities

• Evolving the GoCardless brand through various marketing channels.
• Managing acquisition and lifecycle growth campaigns.
• Implementing design operations to optimize workflow.

Skills

Proficiency in Figma

Visual craft and attention to detail

Business acumen

Project and stakeholder management

Education

3+ years of experience in design

Tools

InDesign

Illustrator

Photoshop

After Effects

Job description

GoCardless are seeking a self‑motivated, curious, and inspired brand designer to join our design team. We are at an exciting point in our journey, expanding our brand footprint and enhancing our product experience. This role is ideal for a proactive designer who is excited to contribute to a growing design team and make a significant impact in shaping the future of the GoCardless brand. The role of a brand designer at GoCardless contributes directly to the growth of GoCardless and is varied as well as far reaching.

Responsibilities

• The evolution of the GoCardless brand
• Acquisition campaigns across our entire addressable market (including digital ads, landing pages, events and targeted, bespoke direct mail)
• In-life growth (Lifecycle) marketing campaigns
• Product launch campaigns
• Events
• Design operations (optimising how we work). We’re an organisation defined by our values; we start with why before we begin any project, to ensure it’s aligned with our mission. We make it happen, working with urgency and taking personal accountability for getting things done. We act with integrity, always. We care deeply about what we do and we know it’s essential that we be humble whilst we do it. Our Values form part of the GoCardless DNA, and are used to not only help us nurture and develop our culture, but to deliver impactful work that will help us to achieve our vision.

Diversity & Inclusion

• 45% identify as women
• 23% identify as Black, Asian, Mixed, or Other
• 10% identify as LGBTQIA+
• 9% identify as neurodiverse
• 2% identify as disabled

Sustainability at GoCardless

Qualifications

• Proficiency in design tools: You are native in Figma, and are especially excited about building brand design systems that optimise for scale and automation. You are comfortable in InDesign, Illustrator, and Photoshop and preparing assets for production.
• AI: You are familiar with and enthusiastic about the role AI plays in design. Whether generating assets or using it to expedite or unblock processes, you see its use as a force multiplier.
• Art direction: We’re looking for applicants with discerning visual taste who are comfortable applying that judgment across a spectrum of disciplines and channels—whether you are working on an email nurture campaign, a global marketing campaign, a product launch, or a headline event. Your sense for what good looks and sounds like shines through.
• Desirable skills:
  • Familiarity with motion design tools (After Effects, Jitter, Rive, etc.): Experience in creating micro animations and interactive elements is exciting for us.
  • Curiosity about emerging design tools: You feel comfortable and excited about adopting new tools and exploring novel ways of working. That could be combining ChatGPT and Midjourney together with Runway, prototyping with Figma, or experimenting with Spline to compelling interactive landing page visuals.

What excites you

• Tangible: You will have the unique opportunity to create a tangible impact at a company that has achieved significant scale. At GoCardless, you’ll experience substantial autonomy, empowering you to push beyond the obvious solutions and innovate without the constraints typically found in large organisations.
• Clarity from complexity: You care deeply about users, possess the ability to distil complex, ambiguous concepts into simple, user‑centric designs. This skill is essential in creating effective designs that resonate with our audience and enhance their experience of our products.
• Digital products and technical innovation: You are excited by digital products and technological advancements, both in how they can help bring variety to the design process, and through the lens of evolving conventions (such as user experience and interface design).

What excites us

• Visual craft and attention to detail: You care deeply about presentation, demonstrating a passion for the craft of design, going the extra 10% to elevate designs beyond “good enough.”
• Business acumen: An understanding of the balance between desirability and delivery. You’re always mindful of company objectives, knowing when it is appropriate to ship a product and when to pause for iteration. Your design decisions are informed not only by creativity but also by business goals and user needs.
• Project and stakeholder management: You are confident at managing multiple projects and stakeholders simultaneously.
• Adaptive problem solving: As an adaptive, self‑starting designer, you approach projects with a flexible mindset, continuously striving for improvement.
• Team collaboration and humility: We value humility and appreciate the power of teamwork. As a team player, you’re willing to engage in all aspects of the design process, including the less glamorous tasks that contribute to the overall success of the team.
• Experience and portfolio: We are looking for designers with 3+ years of experience either within an in‑house team (beneficial if coming from a VC‑backed technology company) or a respected branding agency. Your portfolio includes relevant case studies to the role specification and showcases your ability to design at a consistently high level across a variety of channels and media types.

What you can expect to work on

GoCardless is a global bank payment company. Over 100,000 businesses, from start‑ups to household names, use GoCardless to collect and send payments through direct debit, real‑time payments and open banking. GoCardless processes US$130bn+ of payments annually, across 30+ countries; helping customers collect and send both recurring and one‑off payments, without the chasing, stress or expensive fees. We use AI‑powered solutions to improve payment success and reduce fraud. And, with open banking connectivity to over 2,500 banks, we help our customers make faster, more informed decisions. We are headquartered in the UK with offices in London and Leeds, and additional locations in Australia, France, Ireland, Latvia, Portugal and the United States. At GoCardless, we’re all about supporting you! We’re committed to making our hiring process inclusive and accessible. If you need extra support or adjustments, reach out to your Talent Partner – we’re here to help!

Salary range – the expected base salary range for this position is between £52,800 to £79,200. Base salary ranges may vary and are determined by things like geography, level of experience, interview assessment and parity between you and fellow employees at GoCardless doing similar work. Please note that while we strive to offer competitive compensation, there is no guarantee that an offer will reach the upper limit of the stated range. We don’t expect you to meet every requirement. If you’re excited by this role, we encourage you to apply.

The Good Stuff!

• Wellbeing: Dedicated support and medical cover to keep you healthy.
• Work Away Scheme: Work from anywhere for up to 90 days in any 12‑month period.
• Hybrid Working: Our hybrid model offers flexibility, with in‑office days determined by your team.
• Equity: All permanently employed GeeCees get equity to share in our success.
• Parental leave: Tailored leave to support your life’s great adventure.
• Time off: Annual holiday leave based on your location, supplemented by 3 volunteer days and 4 wellness days.