Brand Design Lead — Create Next-Gen Identity

Tottenham Hotspur Football Club; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Tottenham Hotspur Football Club is seeking a Design Lead to define how the club looks, feels and shows up in the world. You will own and evolve the Club’s visual identity across a complex brand ecosystem, from masterbrand to sub-brands, campaigns and experiences.

You will lead a multidisciplinary team of designers, motion designers and artworkers, shaping design direction, setting high craft standards, and collaborating with senior stakeholders and external agencies to keep the brand distinctive

Qualifications

• Significant experience as a Design Lead, Design Director or equivalent, with a track record of creating and evolving distinctive brands.
• Deep expertise in brand identity and design systems is essential.
• A portfolio that demonstrates exceptional design thinking, craft and execution.
• Experience leading and developing multidisciplinary design teams across design, motion and artwork.

Responsibilities

• Own the Brand: define and evolve the Club’s visual identity across the organisation, lead design systems across masterbrand and sub-brands.
• Lead the team: mentor and develop a multidisciplinary design team, set direction and craft.
• Lead the work: set design direction across brand, marketing, digital, social and physical environments, oversee campaigns and major visuals.
• Raise the bar: inspire bold thinking, maintain high craft standards and stay curious about culture and audiences.

Skills

Brand identity

Design leadership

Design systems

Typography

Art direction

Figma

Illustrator

InDesign

Photoshop

Tools

Adobe Creative Suite

Figma

Illustrator

InDesign

Photoshop

Job description

Tottenham Hotspur Football Club is seeking a Design Lead to define how the club looks, feels and shows up in the world. You will own and evolve the Club’s visual identity across a complex brand ecosystem, from masterbrand to sub-brands, campaigns and experiences.

You will lead a multidisciplinary team of designers, motion designers and artworkers, shaping design direction, setting high craft standards, and collaborating with senior stakeholders and external agencies to keep the brand distinctive