Brand Demand Creation Insights Manager

Unilever Brazil; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Brand Demand Creation Insights Manager to drive social-first brand activations and optimize media ROI. This role is pivotal for enhancing brand performance through data-driven insights and innovative strategies. You will collaborate with cross-functional teams to implement best practices and lead global initiatives that elevate brand influence in the beauty and wellbeing sectors. With a focus on AI-driven insights and content excellence, you'll play a key role in shaping brand strategies and maximizing engagement. Join a forward-thinking company that values diversity and offers flexible working options.

Qualifications

• Extensive experience in social media marketing and digital analytics.
• Strong understanding of brand equity measurement and media ROI.

Responsibilities

• Lead global brand social-first activation performance measurement.
• Enhance content quality through rigorous asset testing.

Skills

Social Media Marketing

Digital Analytics

E-commerce Strategies

AI-driven Insights

Brand Equity Measurement

Tools

Digital Insights Tools

E-commerce Platforms

AI Automation Tools

Job description

Job Title: Brand Demand Creation Insights Manager

Location: 100VE, London

ROLE PURPOSE

We are seeking a strategic and results-oriented Brand Demand Creation Insights Manager to lead the optimization of social-first brand activations, drive brand influence, and accelerate growth within the dynamic beauty & wellbeing social and Dcommerce landscape.

This role will be transformative in elevating brand performance and maximizing media ROI through data-driven insights and innovative strategies. You will be responsible for leading global initiatives, collaborating with cross-functional teams, and establishing best practices to ensure our social-first activations achieve exceptional results. Key responsibilities include:

Global Social-First Activation Performance & Optimization:

• Drive global end-to-end brand social-first activation performance measurement and optimization across Brand Say (BS) and Other Say/Influencer Marketing (OS/IM) initiatives.

• Collaborate with the Global Brand & Demand Creation teams to improve brand equity, media ROI, and BESS measures.

Content Excellence & Asset Testing:

• Enhance content quality through rigorous asset testing, identifying key beauty aesthetics that impact brand image.

Post-Campaign Analysis & Learning:

• Curate global learnings from post-campaign analysis to optimize impact on brand buzz, engagement, and brand equity measures.

Insights Automation & AI Implementation:

• Advance insights automation by developing and implementing AI-generated insights for always-on social-first activation optimization.

Media Mix & Content Strategy Optimization:

• Work with Growth Analytics to identify optimal media mix and content strategies to improve efficiency and ROI.

• Gain strategic insights into how different parts of the purchase funnel are impacted.

Brand-World Building & Influence Growth:

• Partner with Global CMI and Brand leads to build brand-world and grow influence in strategic social communities.

• Develop audience engagement and targeting guidelines to articulate brand superiority.

On-Retail Marketing Growth Drivers:

• Identify growth drivers through media strategy analysis within the Dcommerce ecosystem.

Best Practice Leadership & Collaboration:

• Lead a best practice sharing program across Business Units to maximize strategic insights impact.

Skills and Experience Required

• Extensive experience in social media marketing, digital analytics, and e-commerce with proven results.

• Expertise in digital insights & analytics tools.

• Strong understanding of e-commerce platforms and on-retail strategies.

• Experience with AI-driven insights and automation tools is highly desirable.

• Proven ability to lead initiatives and collaborate across teams.

• Strong understanding of brand equity measurement and media ROI analysis.

Desired Skills:

• Data analysis and interpretation skills.

• Strategic thinking and planning abilities.

• Expertise in media mix optimization.

• Proficiency in leveraging AI tools for insights and automation.

• Excellent cross-functional collaboration skills.

WHAT WE OFFER

We are open to discussing flexible working options. We value diversity and inclusion, providing reasonable adjustments during our hiring process. Learn more about our initiatives here.

Location

Initially based in 100 Victoria Embankment until early 2025, then moving to Kingston Campus. The move is subject to consultation regarding our office premises.