Brand Copywriter

Critical Playground LLC; United Kingdom; Remote; GBP 32,000 - 45,000; Full time

Benefits offered by this job

26 days’ holiday

Unlimited coffee

B Corp certified

Pension contribution

Job summary

Origin Coffee is seeking a skilled copywriter to bring its brand storytelling to life across product launches, campaigns and communications.

You will shape how we speak to customers, team and the wider speciality coffee community, ensuring tone and messaging remain consistent and authentic.

Qualifications

• Proven experience in copywriting and brand storytelling.
• Excellent written English with strong tone and style control.
• Experience developing campaign messaging and brand narratives.
• Ability to translate complex information into accessible content.
• Collaborates effectively with cross-functional teams.

Responsibilities

• Develop campaign messaging, storytelling pillars, and launch briefs.
• Champion and maintain Origin's tone across all communications.
• Collaborate with retail, wholesale, and e-commerce teams on messaging.
• Adapt content across channels with consistent brand voice.
• Review and refine customer-facing and internal communications.
• Create engaging brand and coffee stories for various audiences.
• Support brand templates and communication tools development.
• Ensure sustainability and B Corp messaging is clear and accurate.
• Provide guidance on brand, sustainability, and campaign messaging.
• Write creative content tailored to different audiences and channels.

Skills

Copywriting

Brand storytelling

Tone of voice

Campaign messaging

Collaboration

Editing and structure

Attention to detail

Content strategy

Speciality coffee knowledge

Job description

About the role

The purpose of this role is to bring Origin’s brand storytelling to life through compelling, nuanced and consistent copywriting. Working across product launches, campaigns, coffee communications and wider business storytelling to internal documents, you’ll help shape how we speak to our customers, team and the wider speciality coffee community.

What you’ll do

• Develop campaign messaging, storytelling pillars, and launch briefs that bring brand campaigns to life.


• Champion and maintain Origin's tone of voice across all customer and brand communications.


• Collaborate with retail, wholesale, and e-commerce teams to create audience-focused messaging that supports commercial objectives.


• Adapt content across multiple channels while ensuring a consistent brand voice.


• Review and refine customer-facing and internal communications, presentations, and brand materials to ensure clarity, accuracy, and brand alignment.


• Create engaging brand and coffee stories, translating technical information into compelling customer-focused content.


• Support the development of brand templates and communication tools.


• Ensure sustainability and B Corp messaging is communicated clearly, accurately, and responsibly.


• Provide thoughtful review and guidance on brand, sustainability, and campaign messaging.


• Write creative, engaging content tailored to different audiences and channels.

Who you are

You’re a thoughtful and confident writer with a passion for brands, people and storytelling. You know how to take an idea and bring it to life, whether that’s shaping campaign messaging, telling the story of a coffee or refining a presentation.

You have a strong feel for tone of voice and understand how to create communications that are consistent, engaging and true to our brand. You enjoy working with different teams and experts, turning insights and information into clear, accessible content.

You’re collaborative, organised and comfortable taking ownership of your work. You have a keen eye for detail while keeping the bigger picture in mind, understanding how every piece of communication contributes to the wider Origin brand.

You’re curious about the world beyond coffee, with an interest in sustainability, design, art, culture and the people we work with. A strong interest in, and understanding of, speciality coffee is an important part of the role.

What you’ll bring

• Proven experience in copywriting, creative writing and brand storytelling.


• Excellent written English, with a strong understanding of tone, structure and style.


• Experience developing campaign messaging, brand narratives and communication frameworks.


• Strong understanding of brand tone of voice and how to apply it consistently across multiple channels.


• Understanding of wider marketing objectives and how content supports brand awareness, product launches, customer engagement and commercial growth.


• Ability to translate complex or technical information into clear, engaging customer-facing content.


• Experience creating or contributing to creative briefs, launch materials and brand communications.


• Confident collaborating with cross-functional teams and subject matter experts.


• Strong organisational skills, with the ability to manage multiple projects and deadlines effectively.


• A keen eye for detail, coupled with the ability to understand the broader brand and business context.


• Strong interest in and knowledge of speciality coffee, alongside an appreciation for sustainability, design, art and culture.

What success looks like

• A clear, distinctive and consistent Origin voice across all customer and internal communications.


• Storytelling that delivers results, supporting brand awareness, customer engagement and commercial objectives.


• Complex information translated into engaging, accessible content without compromising credibility or accuracy.


• Strong collaboration across teams, resulting in effective briefs, smoother workflows and better creative outcomes.

Working at Origin

26 days’ holiday, including your birthday off, plus flexible bank holidays

Unlimited coffee and discounts on merchandise and partner products

B Corp certified and proudly independent

People-first culture with meaningful, values-led work

SCA training and learning opportunities for everyone

Enhanced family leave, sick pay, period leave, and personal days

5% employer pension contribution

24/7 Employee Assistance Programme and GP service

Two paid volunteering days each year