Brand & Content Manager, EMEA

Klaviyo Inc.; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic Brand & Content Manager to lead their brand strategy in EMEA. This exciting role involves defining and executing impactful brand initiatives, optimizing content strategies, and driving customer engagement. You will work closely with various teams to create a seamless brand experience while measuring the impact of your efforts on pipeline growth and revenue. If you are an innovative thinker with a passion for brand management and thrive in a fast-paced environment, this opportunity is perfect for you to make a significant impact on the company's growth and success.

Qualifications

• 8+ years of experience in brand management with proven results.
• Strong ability to analyze metrics and KPIs for marketing activities.

Responsibilities

• Lead brand strategy execution and integrated content activations.
• Collaborate with cross-functional teams to maximize brand impact.

Skills

Brand Management

Strategic Thinking

Data Analysis

Team Leadership

Marketing Strategy

Customer Insights

Education

Bachelor's Degree in Marketing or related field

Tools

Marketing Automation Tools

CRM Software

Job description

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.

The Brand & Content Manager will define and execute Klaviyo’s brand strategy in EMEA, ensuring the region knows what Klaviyo does and stands for. This role leads high-impact brand and campaign initiatives, content programmes, and activations that drive awareness, pipeline generation, and customer engagement.

You’ll oversee the GTM approach for major company moments, branded activations, and content strategies while partnering with cross-functional teams - including Sales, Partners, CS, and Global Marketing - to create a seamless and compelling Klaviyo experience at every touchpoint. You’ll also be responsible for measuring impact, linking brand efforts to pipeline growth and revenue.

Supervisory Responsibilities:

Team Management:

• Recruits, hires, and trains team members as business needs scale
• Provides mentorship, coaching, and support to team members, ensuring their professional development and success
• Oversees daily team operations, ensuring alignment with marketing goals and objectives
• Conducts timely and constructive performance evaluations, offering feedback and guidance

Team Growth and Development:

• Balances team management responsibilities with direct contributions to partner marketing initiatives

How You'll Make a Difference:

• Lead and execute integrated brand and content activations, ensuring they drive acquisition, pipeline, and customer growth.
• Partner with Sales, Partners, and Marketing teams (Integrated, PR, Community, Event, Paid, PMM, Content, Influencers) to align initiatives and maximise impact.
• Optimise and create content that enhances the customer journey, leveraging insights from prospects, customers, and market trends.
• Craft end-to-end customer journeys by partnering with our global content and creative teams and local agency network to optimise existing content and strategise new content.
• Own GTM strategy and execution for brand campaigns, select content programs, and regional events.
• Ensure all marketing efforts leverage customer insights, address trends and serve the consumer and brand needs.
• Develop quarterly themes based on your engagements with prospects and customers, and work with PMM to develop messaging for marketing.
• Leverage external partners to ensure our brand tracker is measuring what matters to Klaviyo within the region and is relevant for our continued growth.
• Be an expert in Klaviyo’s product, features, competitors, and customers to ensure that all deliverables resonate with the target audience and are on-brand.

Who You Are:

• 8+ years of experience with a proven track record of scaling strategic brand initiatives.
• Experience owning metrics and KPIs/OKRs across a range of marketing activities.
• An innovative thinker, with experience in executing strategic brand programs that are targeted, consistent, actionable and integrated across marketing.
• You’re a do-er. You aren’t afraid to get your hands dirty, handle the logistics, and be the one directly pitching Klaviyo in the field.
• Someone who thrives in a fast-paced environment and takes responsibility for the success of their function and delivering results.
• Possess the ability to ground your decisions with data, metrics and customer insights.
• You know what Brand table stakes are in B2B SaaS and can elevate our current programs to ensure we’re an example of what good looks like.
• Substantial experience partnering with sales and senior business executives internally as well as with customers/prospects to deliver sound results.
• Comfortable advising senior leadership and executives. You have subject-matter expertise in brand management and are comfortable flexing that knowledge.
• Ability to partner with creative teams (locally and globally, internal and external) to deliver great programs that are on-brand and clearly articulate Klaviyo’s brand mission of empowering creators to own their destiny.