Brand & Communications Lead for Premium Experiences

Prmoment; Crawley; On-site; GBP 85,000 - 90,000; Full time

Benefits offered by this job

Car allowance

Private health care

Discretionary annual bonus

Pension—up to 12%

12 flexible leave days

2 paid volunteering days

Personal development focus

Job summary

Nespresso is seeking a Head of Brand Marketing & Communications in Crawley to shape the UK & Ireland brand. You will lead the development of premium campaigns, content, PR, influencer and CRM activities that strengthen our premium positioning and connect with customers across channels.

You will drive strategy, inspire teams, and partner with global stakeholders to deliver bold, measurable results while ensuring a premium consumer experience and growth across B2C and B2B segments.

Qualifications

• A strong background in brand marketing, communications, media or campaign leadership.
• Experience building premium brands in a fast-moving consumer environment where creativity and commercial results go hand in hand.
• Ability to create integrated brand and communications plans across channels.

Responsibilities

• Set the vision for Nespresso’s brand and campaign strategy across the UK & Ireland, bringing together creativity, insight and commercial ambition.
• Create integrated B2C and B2B campaigns that build brand love, spark desire and deliver measurable business impact.
• Connect campaign, content, PR, influencer, CRM and media activity into one powerful, joined-up communications ecosystem.
• Bring global campaigns to life locally, translating big brand ideas into relevant activations that resonate with British and Irish consumers.
• Elevate CRM content to be more connected and engaging across the customer journey.
• Lead and develop a talented team across Brand & Campaign, Content, PR & Influencer and CRM.

Job description

Nespresso is seeking a Head of Brand Marketing & Communications in Crawley to shape the UK & Ireland brand. You will lead the development of premium campaigns, content, PR, influencer and CRM activities that strengthen our premium positioning and connect with customers across channels.

You will drive strategy, inspire teams, and partner with global stakeholders to deliver bold, measurable results while ensuring a premium consumer experience and growth across B2C and B2B segments.