Brand and AI Creative Designer

TUI; Luton; Hybrid; GBP 42,000 - 56,000; Full time

Benefits offered by this job

Discretionary bonus schemes

Travel benefits

Health & well-being support

Flexible working

Job summary

TUI Musement is seeking a Brand & AI Creative Designer to shape visual direction for global campaigns and develop scalable, AI-enhanced creative systems. You will translate audience insights into compelling brand concepts across digital, print, and retail touchpoints.

They require strong command of brand guidelines, design systems, and storytelling, with experience in Adobe Creative Suite and AI-enabled workflows. Flexible, collaborative, and multi-market experience is valued.

Qualifications

• Proven experience in brand design and graphic design across campaigns.
• Experience shaping visual direction for integrated brand campaigns.
• Strong concept development with multi-channel execution.

Responsibilities

• Develop creative concepts and visual directions for integrated brand campaigns, translating audience insights and brand strategy into ideas and channel-ready creative solutions.
• Create and adapt assets across digital, social media, CRM, websites, retail environments, print and other touchpoints.
• Help shape and evolve brand guidelines, creative frameworks and visual standards for consistency and scalability.
• Use AI-assisted creative tools to support ideation, visual exploration, prototyping and asset adaptation with strong judgment to stay brand-aligned.
• Build scalable creative systems, templates and toolkits for efficient adaptation across markets, languages and channels.
• Work closely with content, campaign, video, production, commercial and product teams to maintain consistency throughout delivery.
• Present creative thinking with clear rationale to stakeholders.
• Identify opportunities to improve creative processes, brand application and AI-enabled workflows for future-ready output.

Skills

Brand design

Graphic design

Campaign creation

Art direction

Creative development

Tools

Adobe Creative Suite

Job description

Ready to shape the future of travel marketing through creativity and innovation? Join TUI Musement as our Brand & AI Creative Designer, where you'll combine outstanding design craft with emerging AI technologies to create impactful brand campaigns, scalable creative systems and engaging customer experiences across global markets.

The role will be published until 5th of November.

About Our Offer

Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams
Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

About The Job

• You'll develop creative concepts and visual directions for integrated brand campaigns, translating audience insights, campaign objectives and brand strategy into compelling ideas and channel-ready creative solutions.
• Creating and adapting assets across digital, social media, CRM, websites, retail environments, print and other customer touchpoints will be a key part of your role.
• You'll help shape and evolve brand guidelines, creative frameworks and visual standards, making it easier for teams and markets to deliver consistent and effective brand experiences.
• Using AI-assisted creative tools, you'll support ideation, visual exploration, prototyping and asset adaptation while applying strong creative judgement to ensure all outputs remain distinctive and brand-aligned.
• You'll build scalable creative systems, templates and toolkits that enable efficient adaptation across markets, languages, formats and channels without compromising creative quality.
• Working closely with content, campaign, video, production, commercial and product teams, you'll ensure creative ideas remain consistent and effective throughout delivery.
• You'll present creative thinking with confidence, clearly articulating the rationale behind concepts, frameworks and design decisions to a variety of stakeholders.
• By identifying opportunities to improve creative processes, brand application and AI-enabled workflows, you'll help make our creative output more consistent, scalable and future-ready.

About You

• You have proven experience in brand design, graphic design, campaign creation, art direction or creative development within either an agency or in-house environment.
• Excellent written and verbal communication skills in English allow you to communicate ideas clearly and effectively.
• Your portfolio demonstrates strong concept development and execution across multiple channels, formats and customer touchpoints.
• You've successfully contributed to brand guidelines, design systems, campaign toolkits or similar creative frameworks that support consistency and scalability.
• Strong design craft enables you to create high-quality work across layout, typography, visual hierarchy, imagery and art direction for both digital and print channels.
• You're confident using Adobe Creative Suite or equivalent professional design tools to bring ideas to life from concept through to final delivery.
• Experience with AI-assisted creative tools, generative workflows or creative automation is highly desirable, alongside the ability to evaluate and refine outputs with a critical eye.
• You can translate strategic objectives into compelling visual concepts and communicate your ideas through engaging storytelling and presentations.
• Organised, proactive and collaborative, you're comfortable managing multiple briefs, stakeholder groups, feedback rounds and deadlines while maintaining creative excellence.
• Experience working across multilingual, multi-market or matrix organisations would be advantageous.

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.