Global Brand & AI Creative Designer

TUI; Luton; Hybrid; GBP 42,000 - 56,000; Full time

Benefits offered by this job

Discretionary bonus schemes

Travel benefits

Health & well-being support

Flexible working

Job summary

TUI Musement is seeking a Brand & AI Creative Designer to shape visual direction for global campaigns and develop scalable, AI-enhanced creative systems. You will translate audience insights into compelling brand concepts across digital, print, and retail touchpoints.

They require strong command of brand guidelines, design systems, and storytelling, with experience in Adobe Creative Suite and AI-enabled workflows. Flexible, collaborative, and multi-market experience is valued.

Qualifications

• Proven experience in brand design and graphic design across campaigns.
• Experience shaping visual direction for integrated brand campaigns.
• Strong concept development with multi-channel execution.

Responsibilities

• Develop creative concepts and visual directions for integrated brand campaigns, translating audience insights and brand strategy into ideas and channel-ready creative solutions.
• Create and adapt assets across digital, social media, CRM, websites, retail environments, print and other touchpoints.
• Help shape and evolve brand guidelines, creative frameworks and visual standards for consistency and scalability.
• Use AI-assisted creative tools to support ideation, visual exploration, prototyping and asset adaptation with strong judgment to stay brand-aligned.
• Build scalable creative systems, templates and toolkits for efficient adaptation across markets, languages and channels.
• Work closely with content, campaign, video, production, commercial and product teams to maintain consistency throughout delivery.
• Present creative thinking with clear rationale to stakeholders.
• Identify opportunities to improve creative processes, brand application and AI-enabled workflows for future-ready output.

Skills

Brand design

Graphic design

Campaign creation

Art direction

Creative development

Tools

Adobe Creative Suite

Job description

TUI Musement is seeking a Brand & AI Creative Designer to shape visual direction for global campaigns and develop scalable, AI-enhanced creative systems. You will translate audience insights into compelling brand concepts across digital, print, and retail touchpoints.

They require strong command of brand guidelines, design systems, and storytelling, with experience in Adobe Creative Suite and AI-enabled workflows. Flexible, collaborative, and multi-market experience is valued.