Brand & AI Creative Designer

TUI AG; Luton; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Travel benefits

Bonus schemes

Health & wellbeing support

Job summary

TUI Musement in the United Kingdom is seeking a Brand & AI Creative Designer to shape bold brand campaigns and scalable creative systems across global markets. You'll blend design craft with emerging AI technologies to deliver engaging customer experiences.

You'll translate audience insights into channel-ready concepts, develop assets across digital, print and retail touchpoints, and collaborate with cross-functional teams to maintain brand consistency and high-quality output.

Qualifications

• Proven experience in brand design, graphic design and campaign creation.
• Experience in art direction or creative development in agency or in-house.
• Excellent written and verbal English communication and ability to present ideas.

Responsibilities

• Develop creative concepts and visual directions for brand campaigns.
• Create and adapt assets across digital, social, CRM, websites, print and retail environments.
• Evolve brand guidelines, creative frameworks and visual standards.
• Leverage AI-assisted tools to ideate, prototype and adapt assets.
• Build scalable creative systems and toolkits for multi-market adaptation.
• Collaborate with content, production, and product teams to ensure consistency.

Skills

Brand design

Graphic design

Campaign creation

Art direction

Creative development

Tools

Adobe Creative Suite

Generative AI tools

Job description

Barcelona, Spain Luton, United Kingdom; Palma, Spain Hybrid Permanent Full Time Dependent on local regulations 140610 Ready to shape the future of travel marketing through creativity and innovation? Join TUI Musement as our Brand & AI Creative Designer, where you'll combine outstanding design craft with emerging AI technologies to create impactful brand campaigns, scalable creative systems and engaging customer experiences across global markets.,

• You'll develop creative concepts and visual directions for integrated brand campaigns, translating audience insights, campaign objectives and brand strategy into compelling ideas and channel-ready creative solutions.
• Creating and adapting assets across digital, social media, CRM, websites, retail environments, print and other customer touchpoints will be a key part of your role.
• You'll help shape and evolve brand guidelines, creative frameworks and visual standards, making it easier for teams and markets to deliver consistent and effective brand experiences.
• Using AI-assisted creative tools, you'll support ideation, visual exploration, prototyping and asset adaptation while applying strong creative judgement to ensure all outputs remain distinctive and brand-aligned.
• You'll build scalable creative systems, templates and toolkits that enable efficient adaptation across markets, languages, formats and channels without compromising creative quality.
• Working closely with content, campaign, video, production, commercial and product teams, you'll ensure creative ideas remain consistent and effective throughout delivery.
• You'll present creative thinking with confidence, clearly articulating the rationale behind concepts, frameworks and design decisions to a variety of stakeholders.

• By identifying opportunities to improve creative processes, brand application and AI-enabled workflows, you'll help make our creative output more consistent, scalable and future‑ready.

  You have proven experience in brand design, graphic design, campaign creation, art direction or creative development within either an agency or in‑house environment.

• Excellent written and verbal communication skills in English allow you to communicate ideas clearly and effectively.
• Your portfolio demonstrates strong concept development and execution across multiple channels, formats and customer touchpoints.
• You've successfully contributed to brand guidelines, design systems, campaign toolkits or similar creative frameworks that support consistency and scalability.
• Strong design craft enables you to create high‑quality work across layout, typography, visual hierarchy, imagery and art direction for both digital and print channels.
• You're confident using Adobe Creative Suite or equivalent professional design tools to bring ideas to life from concept through to final delivery.
• Experience with AI‑assisted creative tools, generative workflows or creative automation is highly desirable, alongside the ability to evaluate and refine outputs with a critical eye.
• You can translate strategic objectives into compelling visual concepts and communicate your ideas through engaging storytelling and presentations.
• Organised, proactive and collaborative, you're comfortable managing multiple briefs, stakeholder groups, feedback rounds and deadlines while maintaining creative excellence.

• Experience working across multilingual, multi‑market or matrix organisations would be advantageous.

  From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

  Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well‑being support, and more.

• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work‑life balance with a dynamic working environment. A career to shape: Access the TUI Learning Hub to level‑up and reach your ambitions. Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.