Brand Activation Manager - On Trade (Beer)

C&C Group; Glasgow; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading beverage company in Glasgow is seeking a Brand Activation Manager to lead and execute BTL activation strategies for their portfolio of beer brands. The ideal candidate will manage diverse projects, develop innovative brand assets, and use consumer insights to inform impactful activation strategies. Strong relationship-building skills and a track record in commercial strategy are essential for this role. This is an opportunity to make a significant impact in a dynamic environment.

Qualifications

• Proven ability to translate consumer insights into compelling narratives for action.
• Experience managing diverse projects with clear KPIs.
• Track record in building relationships with internal and external partners.

Responsibilities

• Lead and execute BTL activation strategies for beer brands.
• Develop brand assets and execute activation plans.
• Inform brand strategies with market and consumer insights.
• Manage activation projects to meet governance and legal requirements.

Skills

Consumer insight driven

Business planning

Commercial strategy

Creative skills

Relationship building

Job description

A leading beverage company in Glasgow is seeking a Brand Activation Manager to lead and execute BTL activation strategies for their portfolio of beer brands. The ideal candidate will manage diverse projects, develop innovative brand assets, and use consumer insights to inform impactful activation strategies. Strong relationship-building skills and a track record in commercial strategy are essential for this role. This is an opportunity to make a significant impact in a dynamic environment.