Bike Shop Sales Assistant — Training & Growth

Frasers Group; Leicester; On-site; GBP 21,000 - 25,000; Full time

Benefits offered by this job

Competitive pay

Staff discount

Career progression

Full training

Job summary

Evans Cycles is hiring a Sales Assistant to help customers find bikes, gear, and advice. You’ll bring energy, knowledge, and a love for cycling to every conversation, contributing to a high-standard customer experience across our stores nationwide.

From day one you’ll receive in-store induction and opportunities for development within Evans and the Frasers Group. A passion for cycling and a customer-first mindset are key.

Qualifications

• A customer-first mindset and strong communication skills.
• Genuine enthusiasm for cycling. You don't need to be an expert, we’ll train you.
• A team-player approach and the pace to thrive in a fast-moving retail environment.
• Reliability, flexibility, and a real willingness to learn.

Responsibilities

• Welcome and engage customers with friendly, professional advice.
• Build strong product knowledge across bikes, accessories, and clothing.
• Drive sales through smart upselling and cross-selling that genuinely helps the customer.
• Support stock management and keep the shop floor organised.
• Handle till transactions accurately and efficiently.
• Maintain high standards of merchandising and store presentation.
• Promote safe cycling and help customers choose the right safety gear for their ride.

Job description

Evans Cycles is hiring a Sales Assistant to help customers find bikes, gear, and advice. You’ll bring energy, knowledge, and a love for cycling to every conversation, contributing to a high-standard customer experience across our stores nationwide.

From day one you’ll receive in-store induction and opportunities for development within Evans and the Frasers Group. A passion for cycling and a customer-first mindset are key.