Biddable Manager (Programmatic and Paid Social)

Havas Group; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

Havas Media Group in London is seeking a Biddable Manager to lead programmatic and paid social across major global accounts. You will align with client planning teams and work closely with local and global planners.

The role offers opportunities to mentor junior colleagues, shape biddable strategies, and drive innovation within the digital activation function at Havas Village in King's Cross.

Qualifications

• 18 months+ trading experience in paid social or programmatic
• Solid planning and buying experience with paid social and/or programmatic
• Ability to produce biddable media plans with rationale
• Client facing as needed for account teams
• Knowledge of audience forecasting and DSP tools

Responsibilities

• Operate media planning and buying for client portfolio in omnichannel context
• Ensure campaigns run smoothly and meet deadlines
• Achieve client satisfaction on campaign delivery and performance
• Lead and develop junior team members within the Biddable team
• Contribute to development of new biddable initiatives and best practices

Skills

Planning and buying

Paid Social expertise

Programmatic experience

Client facing

Audience forecasting

Tools

MS Office

PowerPoint

Word

Excel

Job description

Agency :

Havas Media Group

Job Description :

BIDDABLE MANAGER (Programmatic and Paid Social)

Reporting To: Biddable Director

Office Location: London Havas Village

About Us – Havas Media Network

Havas Media Network employees over 950people in the UK & Ireland. We are passionate about helping our clients create more Meaningful Brands through the creation and delivery of more valuable experiences - Our Havas mission: To make a meaningful difference to the brands, the businesses and the lives of the people we work with.

The Havas Media Network spans London, Leeds, Manchester & Edinburgh, servicing our clients brilliantly through our agencies including Havas Media, Havas Entertainment and Search Laboratory. This role is based in London’s King’s Cross along with the Havas creative group in what we call the Havas Village. We maximise collaboration and offer our clients a powerful combination of creative, content and media excellence, scale, agility and innovation. This means we can field our very best people and change our shape according to the needs of each client and brief we work with.

About our Digital Activation Team:

We’ve set the pathway to bring together our digital specialist teams across London, Leeds & Manchester by “Empowering Digital Excellence Together”, delivering on 3 core focus areas:

• Championing our Network Culture – by being deeply connected to our client teams, our agency teams & our specialist teams to unlock new ideas & deliver great work
• Igniting growth through innovation & curiosity – by creating best-in-market solutions, being brave to land new ideas through a culture of curiosity.
• Delivering Unrivalled effectiveness – by taking advantage of our scale to deliver our work more effectively.

OUR DIGITAL ACTIVATION TEAM:

All brands under HMN are serviced by a centralised digital activation function - a scaled team of 250+ experts spanning PPC SEO, affiliates, paid social, programmatic and commerce in the UK.

Our Biddable activation team consists of over 60 Programmatic and Paid Social experts. Teams consist of Executives, Managers, Directors and Business Directors – led by a Head of paid social and head of Programmatic.

We’re a highly motivated, energetic team with a passion for all things Biddable. We like great ideas combined with smart planning and a relentless commitment to results. We’re constantly innovating for our clients, working with all the key platforms in the latest formats to reach audiences in interesting ways.

THE ROLE:

This is an exciting position as aBiddableManager within theBiddable team.You’llbe working across some of our biggest Global accounts within the Automotive and Travel industries, with a strong emphasis on agility as you work closely withyour direct team as well asthe local and global client planning teams.

Ourmanagersare given the autonomy to work seamlessly across their client teams, providing outstandingbiddableknowledge and leadingbiddableapproaches for clients. Their knowledge is applied not only to campaign plans but also contribute to the wider team; helping to develop thebiddableskills of those more junior as well as working on progressive innovative ideas withthe directors in their team.

This roleisresponsible forthe management and development ofone Executivewithin the larger team.OurManagersare enthusiastic in building a strong culture of collaboration and support, playing a key role in our extensive training programme; delivering basic parts with others in the team as well as being involved in more advanced training to help their own development in an ever-changing landscape.

They have a wide network of specialist support within the rest ofthe team–across Trading, Planning and Supply - and report into theBiddableDirector daily as well as to shape and deploy newbiddableinitiatives and client solutions, providing essential feedback and ideas. They will also work closely between thePaid Social andProgrammaticteamsand wider agency, working as a collaborative unit across their clients, building best practice,learningsand innovation across the entire Havas Group.

The role is perfect for someone who has had a background inProgrammatic and/or Paid Socialor has worked closely with variousPaid Social and/or Programmatic platforms and is looking to take their career to the next step,advisingand puttingBiddableinto action with clients. It alsoprovidesdevelopment opportunities in wider digital roles with wider exposure into other digital channels.

There is a big focus on training & development within theBiddable team, so candidates will not only be evaluated on their strengths but also their attitude to learning new skills.

Whowe’relooking for:

• Solidplanning and buyingexperience working withpaid social and/orprogrammatic.
• Excellent understanding of the role ofPaid Social and Programmatic in the wider media mixin order toachieve a client’s overarching business objective
• 18 months+trading experience, ideally inMeta,DV360,TikTok,Amazon DSP,Twitter,Teads Ads Manager, LinkedIn and The Trade Deskas well as knowledge ofadservers, especially CM360.
• Able to produceBiddablemedia plans & supporting rationale documents thatdemonstratea high levelofexpertiseand innovation
• Be client facing as necessary depending on the needs of specific accounts, as theBiddablespecialist within the client team
• Working knowledge of audience forecasting and reporting tools as well as DSP audience insight tools
• Develop and evolve best-in-class client reporting including meaningful post campaign analysis and feedback
• Continually act as an ambassador for the agency at internal and external events,demonstratingour agency values and lending to the development of a great agency culture.
• Enhance theirday to daywork with innovation projects within theBiddable teamthat drive future opportunities
• Proficiencyin MS Office, PowerPoint,Wordand Excel

What you willbe responsible for:

• Operate media planning and buying(whenrequired)for your client portfolioon your channelin alignment with planning guidelines (omnichannel strategy) and usage ofappropriate decisionframeworks
• Ensure the smooth running of campaigns respecting deadlines
• Ensure client satisfaction on the campaign delivery and performance
• Be accountable for reaching the target objectives/productivity plan, driving the trading teams in reaching their objectives
• Weekly reporting, client calls and post campaign analysisprovidingmeaningful insights and future opportunities
• Pro‑active presentations to promote programmatic capabilities both internally and externally
• Working closely with theBiddable Directorto develop client and client team understanding ofbiddable
• Actively providing feedback toBiddable Director on the prioritisation of ways of working, new productfeaturesand capabilities.
• Ownership or active participation on widerbiddableprojects outside ofday to daycampaigns, e.g.measurement frameworks.
• Working across multiple digital media platforms including, but not limited to, Google Marketing Platform, Integral Ad Science,Lumen, etc.
• Managing day to day workload, and personal development of junior team members who will report into you
• Identifyingtraining & development needs of junior members of the wider team and leading content for sessions whererequired

Whowe’relooking for:

• A natural at working with multiple groups of people.
• You enjoy working autonomously but also within a larger team that work collaboratively.
• You’reopen tonew ideasand developing your thought leadership skills.
• You have passion and curiosity for the industry, and candemonstratethis passion in your output for clients
• Confidence with your own technical knowledge ofBiddablebut also just as comfortable in asking for support where needed from Trading specialists, or other members of the planning team – junior or senior
• You will ideally have hadpreviousexperienceat Top 6 network agencies.
• Prior experience of client management and clear communication skills, able to present ideas with conviction and gravitas.
• Strong administration skills and an enthusiastic approach to other more menial aspects of the role.
• Conscientious and takes pride in the quality of your work
• Keen to contribute with ideas on new ways of working or processes that willbenefitthe wider team and/or agency

#LI-NK1

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.