Belfast: Retention Marketing & CRM Lead

Story Terrace Inc.; Belfast City District; Ibrido; GBP 45.000 - 75.000; Tempo pieno

Vantaggi offerti da questo lavoro

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Private Medical Insurance

Hybrid Belfast Office

33 days off (25 holidays + 8 bank)

Descrizione del lavoro

Raylo, based in Belfast, is seeking a senior CRM/Retention marketer to own the customer lifecycle across email, SMS, push, and in-app experiences. You will build and optimize journeys, drive churn reduction, and partner with Product, Analytics and Risk Strategy to maximize ARR and lifetime value.

You’ll lead end-to-end campaigns, leverage Customer.io or similar platforms, and apply AI to automate flows and improve segmentation. This is a high-impact, hybrid role rooted in Belfast.

Competenze

• 3+ years in CRM, lifecycle or retention marketing.
• Proven track record owning a retention, renewal, upgrade or win-back programme with metrics.
• 3+ years hands-on with a Customer Engagement Platform: Customer.io, Braze, Iterable, Klaviyo.
• A degree level education.
• Hands-on with AI tools: Claude, n8n, ChatGPT, etc.
• Deeply curious and proactive; understands churn drivers and experiments with new approaches.

Mansioni

• Own the retention roadmap end-to-end: upgrade, renewal, churn reduction, win-back journeys with testing cadence; measure against retention targets.
• Master your CRM platform: manage campaigns daily, optimize journeys, reporting across email, SMS, push, in-app; segment testing.
• Embed customer segmentation and personalisation: partner with Analytics and Product to understand cohort dynamics and test campaigns.
• Own your numbers: pull and interpret data from BigQuery, build dashboards (Looker/Lightdash), report on retention, churn, NDR and ARR.
• Build new programmes: scope win-back/reactivation campaigns, app-based journeys (push, deep link, in-app); contribute to Upgrade Anytime and loyalty.
• Apply AI throughout: ship AI agents and tooling to streamline flow build, copy, segmentation and QA.

Conoscenze

CRM experience

Retention marketing

Customer engagement platform

AI tools

Data analysis

Communication skills

Formazione

Bachelor's degree

Strumenti

Customer.io

Braze

Iterable

Klaviyo

Descrizione del lavoro

Raylo, based in Belfast, is seeking a senior CRM/Retention marketer to own the customer lifecycle across email, SMS, push, and in-app experiences. You will build and optimize journeys, drive churn reduction, and partner with Product, Analytics and Risk Strategy to maximize ARR and lifetime value.

You’ll lead end-to-end campaigns, leverage Customer.io or similar platforms, and apply AI to automate flows and improve segmentation. This is a high-impact, hybrid role rooted in Belfast.