Beauty Advisor

Sephora Collection; Cardiff; On-site; GBP 19,000 - 23,000; Full time

Benefits offered by this job

SEPHORA University

Employee discount

Birthday day off

Performance-based commission

Generous holiday allowance

Shoes and lunch allowances

Job summary

SEPHORA Collection UK is seeking a passionate Beauty Advisor to join our store team. You will educate customers on makeup techniques, skincare routines and product benefits, providing expert guidance and building confidence in their choices.

You’ll drive sales through proactive upselling, promoting Sephora services and loyalty rewards while handling transactions accurately and keeping the cash area organised. You’ll also support stock, stock counts, and visual merchandising in-store.

Qualifications

• Experience in retail or customer service.
• Strong product knowledge across makeup, skincare and fragrance.
• Excellent interpersonal and listening skills.

Responsibilities

• Educate customers on application techniques, routines and product benefits.
• Provide expert product guidance rooted in makeup, skincare and fragrance knowledge.
• Drive sales by upselling and promoting Sephora services and loyalty programme.
• Process transactions accurately and maintain a tidy cash area.
• Receive, check and organise deliveries and maintain inventory.
• Support visual merchandising updates and promotional displays.

Skills

Customer service excellence

Makeup knowledge

Sales and upselling

Tools

POS system

Stock management

Job description

Today, with nearly 500 iconic brands and our own SEPHORA Collection, we're redefining the future of prestige beauty as we continue our bold expansion across the UK. If you're ready to bring passion, energy, and a love for immersive retail experiences to one of the world's most dynamic beauty markets, this is your moment to shape what comes next.

• Educate customers on application techniques, routines and product benefits to build confidence and enhance their experience.
• Stay up to date with beauty trends, new launches and Sephora's full product assortment, including exclusive brands.
• Provide expert, accurate product guidance rooted in strong technical knowledge across makeup, skincare and fragrance.
• Drive sales by proactively connecting with customers, upselling and promoting Sephora services and the loyalty programme.
• Process transactions accurately and maintain a tidy, well-organised cash area at all times.
• Receive, check and organise deliveries, supporting stock counts and maintaining accurate inventory.
• Replenish stock promptly, ensuring product displays are visually appealing and removing expired or damaged items.
• Support visual merchandising updates and promotional displays that inspire customers.
• Collaborate with fellow Beauty Advisors, sharing best practices and participating in team training and meetings.
• Assist with new store opening activities such as unboxing, organising and preparing stock (where applicable). You'll be a confident, passionate and customer-obsessed individual who loves all things beauty. You will also bring:
• Experience in retail, customer service or store operations (cash & stock).
• Strong passion for makeup, skincare and fragrance - product knowledge and application technique experience would be highly beneficial.
• Warm interpersonal skills and the ability to build meaningful client connections.
• Excellent organisational skills and high attention to detail.
• Ability to lift/carry boxes, stand for extended periods and perform physical tasks.
• A proven track record of delivering exceptional service and personalised recommendations.
• A target-driven mindset with a desire to exceed expectations.
• Ability to multitask, prioritise and thrive in a dynamic, fast-paced environment. Flexibility to work evenings, weekends and holidays as required.
• When you join SEPHORA, you're joining a team that we truly value - and our benefits reflect that. Here's what you can look forward to:
• SEPHORA University - receive industry-leading product, customer care and development training to help you grow your skills and your career.
• Allowances tailored to your role and location - including shoes, lunch and more.
• Competitive pay that grows with you - including annual salary reviews based on your performance and our company results.
• Performance-based commission tied to collective store success.
• A generous employee discount across the world's best beauty brands.
• A paid day off on your birthday - because you deserve to celebrate!
• Access to a perks and wellbeing platform offering discounts, wellness support, and more.
• Generous holiday allowance, plus the option to buy extra days.
• And more!
• Start a beautiful career with us. Together, we belong to something beautiful.

SEPHORA is proud to be an equal opportunity workplace for all.

We do not discriminate in recruitment, hiring, training, advancement, or other employment practices.

We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.