BDM Performance and Optimisation Manager

Linklaters; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player seeks an accomplished BDM Performance and Optimisation Manager to shape the analytics agenda within their global Business Development and Marketing function. This pivotal role offers a unique opportunity to drive data-led strategies and foster innovation. The ideal candidate will possess strong experience in marketing analytics, stakeholder engagement, and compliance knowledge, while leveraging advanced analytics tools to empower decision-making. Join a forward-thinking firm committed to diversity and inclusion, and help transform the legal industry through data-driven insights and strategies.

Benefits

Private Medical Insurance

Free in-house fitness centre

Subsidised health club memberships

Free onsite GP service

Pension options

Income protection

Electric car scheme

Emergency family care

Additional holiday leave

Travel insurance

Qualifications

• Strong experience in marketing analytics and performance optimisation.
• Expertise in developing comprehensive analytics and reporting strategies.
• Knowledge of compliance and regulatory practices related to marketing.

Responsibilities

• Provide strategic insights for global BDM objectives.
• Drive a data-driven culture across BDM.
• Lead the development of monitoring frameworks for marketing campaigns.

Skills

Marketing Analytics

Performance Optimisation

Stakeholder Engagement

Data-Driven Strategies

Compliance Knowledge

Education

Degree in Marketing or Business

Tools

Analytics Tools

Dashboarding Platforms

Marketing Technologies

Job description

About us:

Linklaters is a multi-national commercial law firm, with 31 offices in 21 countries worldwide.

We have been named as one of The Times’ Top 50 Employers for Women, recognised by Stonewall as a top employer for LGBTQ+ inclusion, and by the Social Mobility Employer Index as a top employer for advancing social mobility.

We recognise that one size does not fit all. Our goal is to embed flexibility across our firm by giving everyone the opportunity to work in an agile way, whether as a regular pattern or on an ad hoc basis, and we will be happy to discuss this further.

We love hearing from anyone who is enthusiastic about changing the legal industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! At Linklaters, we are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

About the role:

We are seeking an accomplished and forward-thinking BDM Performance and Optimisation Manager to play a pivotal role in shaping the analytics and optimisation agenda within our global Business Development and Marketing (BDM) function. This position offers an exceptional opportunity for a skilled professional to drive data-led strategies, foster innovation, and contribute to the continued success and growth of Linklaters on a global scale.

As BDM Performance and Optimisation Manager, you will:

• Providestrategic insights, steering analytics and optimisation initiatives that support global BDM objectives.
• Drive adata-driven cultureacross BDM by fostering collaboration with analysts, stakeholders, and decision-makers.
• Lead the development ofrobust monitoring frameworksto evaluate the success of marketing campaigns and business development activities.
• Translate data intoactionable strategiesthat improve marketing effectiveness, inform client strategies, and enhance business outcomes.
• Collaborate withbusiness stakeholdersto understand their needs and identify opportunities for improvement.
• Leverageadvanced analytics toolsto create detailed dashboards and reports to empower decision-making across the firm.
• Ensure compliance with legal, regulatory, and data integrity standards, safeguarding stakeholder trust.

We are ideally looking for:

• Strong experiencein marketing analytics and performance optimisation, ideally in professional services, legal, or complex B2B environments.
• Expertise in developing and implementingcomprehensive analytics and reporting strategies.
• A solid grasp ofmarketing metricsand their application to actionable business development insights.
• Experience positively engagingstakeholdersand translating complex data into solutions for non-technical audiences.
• A professional background inanalytics tools, dashboarding platforms, and marketing technologies.
• A commitment to continuous learning and adapting to the evolving world of data analytics.
• Knowledge ofcompliance and regulatory practicesrelated to marketing and analytics data is a plus.

This role can be based in any European Linklaters office.

Our benefits:

Joining Team Linklaters will see you qualify for a range of benefits designed to reward the vital contribution you'll be making to our success. These include:

Health & Wellbeing

• Private Medical Insurance
• Free in-house fitness centre and subsidised health club memberships
• Free onsite GP service and periodic health assessments

Finance

• Pension and flexible savings options
• Income protection and life assurance
• Mortgage advice and will-writing services

Family & Lifestyle

• Electric car and cycle to work schemes
• Emergency family care
• Additional holiday/birthday leave
• Maternity/paternity/shared parental leave
• Travel insurance and season ticket loan
• Option to join sports and social clubs, as well as our employee networks groups (such as our Gender Equality Network, With Pride, or Social Mobility Networks)

If you think this role would suit you, please click apply below. We look forward to hearing from you!

Technical Skills

This list of duties and responsibilities above is not exhaustive. It is intended to describe the general content of, and requirements for, the performance of this job. As such, the role may also include the undertaking of additional tasks as required.

Application Policy

Applications and CVs (direct or via agency) are only accepted online via the portal.Queries related to our roles must be directed to the relevant recruitment team and not the partners, practices or stakeholders ( [e-mail] for legal roles or [e-mail] for business team roles ).