BDM Performance and Optimisation Manager

Linklaters; City Of London; On-site; GBP 75,000 - 95,000; Full time

Job summary

A leading global law firm seeks a BDM Performance and Optimisation Manager to enhance analytics and drive data-led strategies. This role involves collaboration with stakeholders and leveraging advanced analytics tools to improve marketing effectiveness. Join a diverse and inclusive environment that values innovation and flexibility.

Benefits

Private Medical Insurance

Free in-house fitness centre

Subsidised health club memberships

Qualifications

• Strong experience in marketing analytics and performance optimisation.
• Expertise in developing and implementing analytics and reporting strategies.

Responsibilities

• Provide strategic insights for global BDM objectives.
• Drive a data-driven culture across BDM.

Skills

Marketing Analytics

Performance Optimisation

Stakeholder Engagement

Education

Bachelor's Degree

Tools

Analytics Tools

Dashboarding Platforms

Job description

BDM Performance and Optimisation Manager

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BDM Performance and Optimisation Manager

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Linklaters is a multi-national commercial law firm, with 31 offices in 21 countries worldwide.

We have been named as one of The Times' Top 50 Employers for Women, recognised by Stonewall as a top employer for LGBTQ+ inclusion, and by the Social Mobility Employer Index as a top employer for advancing social mobility.

We recognise that one size does not fit all. Our goal is to embed flexibility across our firm by giving everyone the opportunity to work in an agile way, whether as a regular pattern or on an ad hoc basis, and we will be happy to discuss this further.

We love hearing from anyone who is enthusiastic about changing the legal industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! At Linklaters, we are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

About the role:

We are seeking an accomplished and forward-thinking BDM Performance and Optimisation Manager to play a pivotal role in shaping the analytics and optimisation agenda within our global Business Development and Marketing (BDM) function. This position offers an exceptional opportunity for a skilled professional to drive data-led strategies, foster innovation, and contribute to the continued success and growth of Linklaters on a global scale.

As BDM Performance and Optimisation Manager, you will:

• Provide strategic insights, steering analytics and optimisation initiatives that support global BDM objectives.
• Drive a data-driven culture across BDM by fostering collaboration with analysts, stakeholders, and decision-makers.
• Lead the development of robust monitoring frameworks to evaluate the success of marketing campaigns and business development activities.
• Translate data into actionable strategies that improve marketing effectiveness, inform client strategies, and enhance business outcomes.
• Collaborate with business stakeholders to understand their needs and identify opportunities for improvement.
• Leverage advanced analytics tools to create detailed dashboards and reports to empower decision-making across the firm.
• Ensure compliance with legal, regulatory, and data integrity standards, safeguarding stakeholder trust.

We are ideally looking for:

• Strong experience in marketing analytics and performance optimisation, ideally in professional services, legal, or complex B2B environments.
• Expertise in developing and implementing comprehensive analytics and reporting strategies.
• A solid grasp of marketing metrics and their application to actionable business development insights.
• Experience positively engaging stakeholders and translating complex data into solutions for non-technical audiences.
• A professional background in analytics tools, dashboarding platforms, and marketing technologies.
• A commitment to continuous learning and adapting to the evolving world of data analytics.
• Knowledge of compliance and regulatory practices related to marketing and analytics data is a plus.

This role can be based in any European Linklaters office.

Joining Team Linklaters will see you qualify for a range of benefits designed to reward the vital contribution you'll be making to our success. These include:

• Private Medical Insurance
• Free in-house fitness centre and subsidised health club memberships
• Free onsite GP service and periodic health assessments

Finance

• Pension and flexible savings options
• Income protection and life assurance
• Mortgage advice and will-writing services

Family & Lifestyle

• Electric car and cycle to work schemes
• Emergency family care
• Additional holiday/birthday leave
• Maternity/paternity/shared parental leave
• Travel insurance and season ticket loan
• Option to join sports and social clubs, as well as our employee networks groups (such as our Gender Equality Network, With Pride, or Social Mobility Networks)

If you think this role would suit you, please click apply below. We look forward to hearing from you!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Legal

• Industries

  Law Practice

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