B2B Tech Marketing Pro: Content, Events & Analytics

Digital Gurus; England; On-site; GBP 30,000 - 42,000; Full time

Benefits offered by this job

Health insurance

Pension

Group life cover

Job summary

Digital Gurus is seeking a Marketing Executive to join a growing B2B tech business operating in the insurance and tech space. You will blend content, events, digital marketing, reporting and operations under the guidance of the VP of Marketing, gaining exposure across the full B2B marketing mix.

The role covers blogs, case studies, social media, newsletters, industry submissions and event coordination, with responsibility for assets, plans and performance reporting.

Qualifications

• 2–4 years’ experience in marketing, communications, analysis or a related role.
• Experience in B2B marketing, ideally within technology, SaaS, insurance or another complex industry.
• Strong writing and research skills, with the ability to turn detailed information into engaging content.
• Experience using marketing platforms such as HubSpot and Google Analytics, or similar tools.
• An analytical mindset and confidence working with campaign and performance data.
• Excellent organisation skills and the ability to manage multiple deadlines.
• Experience supporting events or coordinating external suppliers.
• A collaborative approach and the confidence to work with Sales, Customer Success, customers and external partners.
• A good understanding of social media, SEO, email marketing and content strategy.
• A degree or equivalent qualification in Marketing, Communications, Business or a related subject. CIM or another relevant professional qualification would be advantageous.

Responsibilities

• Research blogs, white papers and long-form content.
• Create customer case studies with interviews, drafting and approvals.
• Support social media activity and weekly LinkedIn newsletter.
• Prepare industry award submissions.
• Coordinate sponsored industry events, hospitality and sales events.
• Manage event logistics, suppliers, venues, invitations, attendees and on-the-day delivery.
• Create event content: presentations, email invites and collateral.
• Produce post-event reports and follow-up communications.
• Maintain marketing assets and sales collateral in Confluence.
• Keep marketing plans, budgets and trackers accurate.
• Manage HubSpot lists, segmentation and lifecycle stages.
• Produce weekly/monthly reports on social performance, pipeline, and funnel metrics.
• Support SEO, keyword tracking and visibility reporting.
• Monitor competitor activity and monthly market intelligence updates.
• Manage sales collateral and RFX content sourcing and formatting.

Skills

Writing & research

Cross-functional teamwork

Organisational skills

Analytics & data

Content strategy

Social media

Education

Marketing/Communications/Business degree

CIM or equivalent qualification

Tools

HubSpot

Google Analytics

Confluence

Job description

Digital Gurus is seeking a Marketing Executive to join a growing B2B tech business operating in the insurance and tech space. You will blend content, events, digital marketing, reporting and operations under the guidance of the VP of Marketing, gaining exposure across the full B2B marketing mix.

The role covers blogs, case studies, social media, newsletters, industry submissions and event coordination, with responsibility for assets, plans and performance reporting.