B2B Planning Director

TMW Unlimited group; London; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

An innovative agency is seeking a Planning Director to shape B2B strategies and drive impactful campaigns. This role offers the chance to work with senior clients, enhancing brand engagement through creative insights and effective strategies. Collaborate with a dynamic team to deliver compelling work that resonates across the UK and Europe. With a focus on creativity and effectiveness, this position is perfect for someone eager to influence and lead in a fast-paced environment. Join a vibrant culture that values collaboration, curiosity, and a commitment to excellence in every project.

Benefits

25 days’ holiday + Bank Holidays

Christmas closure

Volunteer day and Birthday Day off

Contributory Pension Scheme

Life Assurance

Healthcare Cash Back Scheme

Interest free travel season ticket loan

Cycle scheme

Qualifications

• Proven experience in integrated B2B marketing and campaign management.
• Ability to craft insight-led creative briefs and lead teams.

Responsibilities

• Lead planning for a new tech client and drive strategic direction.
• Mentor fellow planners and enhance agency output quality.

Skills

B2B Marketing Strategy

Behaviour Change Campaigns

Insight and Analytics

Creative Brief Development

Stakeholder Management

Presentation Skills

Collaboration and Delegation

Commercial Acumen

Education

Degree in Marketing or Related Field

Job description

TMW are looking for a Planning Director who will be able to partner with our most senior clients to create powerfully effective B2B work. The role will involve driving big ideas that shape and build brands, as well as delivering mid and bottom funnel strategies and programmes including ABM and lead gen campaigns that drive engagement and ultimately behaviour change. We want a well-rounded strategist who can help us to continue our rich vein of integrated creativity and effectiveness through a B2B lens.

We’re looking for someone who’s highly curious about the world, who thinks differently, and can inspire unexpected creative work. We’re a collaborative bunch, and you’ll have a key role in working with both clients and colleagues to improve the quality of our output.

The role will be to set up, shape and drive forward a key new client win for us in the B2B tech sector alongside the client service and creative lead on the account. This is a big, exciting win for us and we have the opportunity to create compelling and highly effective work for our UK and European clients. The new planning director will need to be able to hit the ground running, quickly establish strong relationships both internally and externally while establishing the strategic direction for the account.

Please note this is a hybrid role which for us means a mic of working from home and our office in London (Soho).

Responsibilities

• You’ll be the lead planner on our new tech client but with the opportunity to work on pitches as the opportunity arises.
• In leading accounts, you’ll provide direction and support for the planners who work day-to-day on them, along with senior client and cross-agency team leadership.
• You’ll lead the development of new ideas, bringing new thinking and momentum to the agency’s clients.
• You will take, probe and respond to business-as-usual briefs and bigger campaign briefs, craft insight-led creative briefs and collaborate to produce powerful creative work
• You will understand how to make our work effective and how to analysis what the work has delivered
• You will inspire and earn the trust of senior level clients
• You will be a B2B thought leader who contributes to the agency profile.
• You’ll mentor fellow planners, identifying opportunities for them to extend their skills, learn how to proactively deal with challenges, and identify opportunities for personal growth.
• You will collaborate with the data, behavioural science, and neuroscience experts in our Human Understanding Lab to ensure our strategic product is insightful, creatively inspiring and scientifically robust.

Skills

• Strong integrated B2B experience from brand to demand. We are looking for a Planning Director that has all round B2B experience.
• Experience in delivering effective behaviour change campaigns.
• Good understanding of effectiveness methodologies.
• Ability to draw on insight and analytics to form a confident and convincing story to influence senior clients and agency peers.
• Good judge of brands and creative work - knows how to help our creatives get to the very best work through healthy and constructive challenge.
• Finger on the pulse of the evolving B2B landscape and technology innovations – and an ability to see how these could be used to meet brand objectives.
• Good collaborator and delegator – able to get the best out of peers and clients.
• Excellent presentation skills.
• Good facilitation skills – with senior clients and agency partners to achieve positive outcomes.
• Commercially astute, able to see and act on opportunities to grow our influence.

Experience

• Depth and breadth of experience is needed.
• Experience working for large brands with complex stakeholder management would be advantageous.
• Either a Senior Planner looking for the next step up or already a Planning Director.

Personality

• Substantive, authoritative and credible – someone who will be able to quickly influence and lead senior clients and partners within the agency.
• Must enjoy the challenge of being in the spot-light and be fast on their feet.
• Good interpersonal skills and emotional intelligence.
• Someone who’s tuned in to client needs, able to adjust their approach to different groups of people and context, needs – adaptive and flexible style.
• Enjoys collaboration, with no ego.
• Focused on outcomes, high energy, passionate about possibilities.

This is us…

The TMW story is born out of the many successes we’ve created for our clients over the past 30 years, and now encompasses offices in London and Bristol with clients all over the world.

We create ideas that move people.

We believe that ideas should work everywhere and that brilliant results are what really matter. We combine deep digital and advertising expertise, a strong heritage in CRM and award-winning creativity to make it all happen.

TMW is proudly part of UNLIMITED, a fully integrated agency group with human understanding at its heart. Through our Human Understanding Lab, we uncover behaviour-led insights that power performance and create a genuine business advantage for our clients.

What we value…

Together, we put people first and believe our values make us who we are.

Give a Damn: We care about each other, our clients and our work. And this shines through everything we do.

Be Brave: We believe in challenging each other, in standing up, in speaking out. We believe in trying new and difficult things in order to make ourselves and our work better.

Stay Curious: We actively seek out the new and the unusual, finding inspiration everywhere in the world around us.

Take Pride: We are open, accepting and inclusive, and we support each other on our journey to reach our true potential. We are actively working to ensure that we as an agency more fully reflect the society around us.

What we give…

A thriving career with the chance to learn from passionate, talented colleagues and mentors. Exciting and varied client work with as much opportunity as you can handle. And a hugely sociable team to get to know.

Here’s a snapshot of just some of the benefits you can enjoy as part of the team.

• 25 days’ holiday + Bank Holidays
• Christmas closure
• Volunteer day and Birthday Day off
• Contributory Pension Scheme
• Life Assurance
• Healthcare Cash Back Scheme
• Interest free travel season ticket loan, Cycle scheme

We have a calendar of social and charity events throughout the year, there’s always something going on.

Join us and join in. We make noise. We laugh. We share. We welcome new ideas and new people – including you.

Sound good? If you think you tick all the boxes, please send your CV and tell us why you should join the team.

As an equal opportunities workplace, we have a commitment to ensuring equal employment opportunity regardless of race, colour, ancestry, religion, socio-economic status, sex, national origin, sexual orientation, age, citizenship, marital status, neuro divergence, disability, gender, gender identity or expression. Whether you’re just getting your foot in the door, or you are an experienced employee whose life circumstances are shifting, we are committed to creating a workplace that reflects the world we want to live in and are therefore flexible to accommodate each individual's needs as best as we can.

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