B2B Planning Director

ZipRecruiter; London; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading company in London is looking for a Planning Director to lead the development of impactful B2B campaigns. The role focuses on creating strategies that enhance brand strength and drive engagement through integrated marketing solutions.

Responsibilities

• Collaborate with senior clients to create impactful B2B campaigns.
• Develop big ideas that shape and strengthen brands.
• Execute mid and bottom-funnel strategies including ABM and lead generation.

Job description

Job Description

TMW is seeking a Planning Director to collaborate with our most senior clients in creating impactful B2B campaigns. This role involves developing big ideas that shape and strengthen brands, as well as executing mid and bottom-funnel strategies, including ABM and lead generation campaigns that foster engagement and drive behavioral change. We are looking for a well-rounded strategist with a proven track record in delivering successful integrated marketing solutions.