B2B Performance Marketing Lead — Demand Gen & Pipeline

Morgan Mckinley (Crawley); Haywards Heath; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Morgan McKinley are partnering with an established technology business to recruit a Performance Marketing Manager on a fixed-term basis. The role focuses on demand generation, owning MQL/SQL targets, and driving pipeline in a hybrid Haywards Heath setup.

The ideal candidate has 3-5+ years in demand generation or B2B marketing within SaaS environments, with proven performance in MQL/SQL. You’ll work closely with content and creative teams to maximise funnel performance.

Qualifications

• 3-5+ years' experience in demand generation, performance marketing or B2B marketing, ideally within a SaaS or technology environment
• A proven track record of owning MQL or SQL targets
• Available on short or immediate notice, to start a new contract role
• Available to work in Haywards Heath offices on a hybrid basis

Responsibilities

• Demand Generation: Own MQL/SQL performance, pipeline contribution and full-funnel reporting.
• Agency Management: Manage SEO, PPC and LinkedIn Ads agencies, overseeing performance, budgets and KPIs.
• Lifecycle Marketing: Build and optimise nurture sequences within HubSpot.
• Digital Performance: Use GA4 and Microsoft Clarity to monitor conversion and identify opportunities for improvement.
• Lead Conversion: Own the optimisation and performance of the website chatbot.
• Team Collaboration: Work closely with content, creative and wider marketing teams to deliver demand-generation activity.

Skills

Demand generation

Performance marketing

B2B marketing

SaaS experience

Tools

HubSpot

GA4

Microsoft Clarity

LinkedIn Ads

SEO

PPC

Job description

Morgan McKinley are partnering with an established technology business to recruit a Performance Marketing Manager on a fixed-term basis. The role focuses on demand generation, owning MQL/SQL targets, and driving pipeline in a hybrid Haywards Heath setup.

The ideal candidate has 3-5+ years in demand generation or B2B marketing within SaaS environments, with proven performance in MQL/SQL. You’ll work closely with content and creative teams to maximise funnel performance.