B2B Marketing Lead, Finance & Partnerships (Hybrid)

Guardian Financial Services; Reading; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Private Medical Insurance

Pension Scheme

Private dental insurance

EV Salary Sacrifice Scheme

Cycle to Work

Travel Insurance

Medical Cash Plan

Gym memberships

24/7 GP service

25 days holiday

Job summary

Guardian Financial Services is seeking an experienced Marketing Manager to shape and deliver the marketing plan for our financial adviser community. You will lead day‑to‑day activity, manage key stakeholders and drive campaigns that build brand awareness and sales support.

You’ll combine strategic thinking with hands‑on delivery, lead a small marketing team, and collaborate with leaders, partners and agencies in a fast‑paced, regulated environment. Hybrid working is available.

Qualifications

• 5+ years’ marketing experience within financial services.
• Strong B2B marketing experience with intermediaries/advisers.
• Excellent campaign planning and execution skills.
• Understanding of the financial services market and regulation.

Responsibilities

• Shape and deliver the annual marketing plan aligned to business objectives.
• Develop partner marketing plans and opportunities with commercial priorities.
• Lead new partner marketing, tender responses and business initiatives.
• Own the social media plan to increase reach and engagement.
• Work with sales to drive adviser engagement and growth.
• Manage internal/external communications for key projects.

Skills

B2B marketing

Stakeholder management

Campaign planning

Regulated environment

Education

Marketing degree

Tools

Microsoft Office

Job description

Guardian Financial Services is seeking an experienced Marketing Manager to shape and deliver the marketing plan for our financial adviser community. You will lead day‑to‑day activity, manage key stakeholders and drive campaigns that build brand awareness and sales support.

You’ll combine strategic thinking with hands‑on delivery, lead a small marketing team, and collaborate with leaders, partners and agencies in a fast‑paced, regulated environment. Hybrid working is available.