Senior Marketing Manager — Growth & Brand (Hybrid)

Hargreaves Lansdown; Bristol; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Discretionary annual bonus

25 days holiday plus bank holidays

Flexible working options

Enhanced parental leave

Pension scheme up to 11%

Private medical insurance

Health screening programme

In-house barista and deli

Job summary

A leading investment management firm in Bristol is looking for a Senior Marketing Manager to lead the strategic development of marketing initiatives. The ideal candidate will drive awareness and growth in the product area and possess significant experience in financial services marketing. This role allows for hybrid working, requiring at least two days in the office weekly, and offers a dynamic work environment focused on excellence and innovation.

Qualifications

• Strong strategic and analytical thinking with the ability to translate insights into actionable plans.
• Excellent written and verbal communication skills.
• Proven experience in financial services marketing, preferably in savings or investment products.
• Ability to manage multiple projects.
• Ability to manage senior stakeholders effectively.
• Proficiency in digital marketing channels and tools.
• Strong understanding of regulatory requirements in financial marketing.
• Self-motivated and capable of working independently in a fast-paced environment.

Responsibilities

• Developing and implementing the marketing strategy for the product area.
• Managing end-to-end campaign planning, execution, and performance analysis.
• Collaborating with product, digital, and analytics teams to optimize customer journeys.
• Conducting market research and competitor analysis.
• Ensuring compliance in marketing communications.
• Monitoring KPIs and reporting on campaign effectiveness.
• Acting as the subject matter expert for the product area’s marketing.
• Partnering between the product area and marketing.

Skills

Strategic and analytical thinking

Excellent written and verbal communication

Experience in financial services marketing

Project management

Stakeholder management

Digital marketing proficiency

Understanding of regulatory requirements

Self-motivated

Job description

A leading investment management firm in Bristol is looking for a Senior Marketing Manager to lead the strategic development of marketing initiatives. The ideal candidate will drive awareness and growth in the product area and possess significant experience in financial services marketing. This role allows for hybrid working, requiring at least two days in the office weekly, and offers a dynamic work environment focused on excellence and innovation.