B2B Events Marketing Manager

Marmion; Lichfield; Hybrid; GBP 36,000 - 44,000; Full time

Benefits offered by this job

Hybrid working – Birmingham area

25 days holiday + bank holidays

Additional holiday entitlement over 30

Job summary

Marmion is seeking an experienced Events Marketing Manager to own end-to-end B2B event delivery, from concept through post-event analysis, driving brand visibility and customer engagement. The role combines strategic influence with hands-on execution across exhibitions, conferences, webinars and internal events.

Based in the Birmingham area with flexible hybrid working, you will manage budgets, timelines and supplier relationships, collaborate with Sales, Product and Marketing, and measure ROI

Qualifications

• Minimum 5 years' B2B experience in Events Management or similar
• Strong project management with excellent organisational skills
• Experience managing event budgets, suppliers, venues and contracts
• Excellent communication and stakeholder management abilities

Responsibilities

• Own end-to-end events programme aligned with commercial and marketing objectives
• Plan and deliver trade exhibitions, conferences, customer events, webinars and internal events
• Manage budgets, timelines, logistics, suppliers and negotiations
• Develop and execute marketing campaigns to maximise attendance and engagement
• Create promotional collateral in line with brand guidelines
• Collaborate with Sales, Product and Marketing to support business objectives
• Identify opportunities for new customer-facing events and initiatives
• Define event KPIs and measure success with ROI analyses
• Prepare post-event evaluations and recommendations for future activity
• Support delivery of internal events such as trainings and leadership meetings

Skills

5+ years B2B events experience

Project management

Budget management

Stakeholder management

Campaign ROI analysis

Communication

Willingness to travel

Job description

Are you an experienced B2B Events professional who thrives on bringing campaigns and experiences to life? Do you enjoy taking ownership of end-to-end event delivery and demonstrating measurable ROI? Are you looking for a role where you can influence strategy whilst remaining hands-on in execution? If so, this role could be the one for you!

We are searching for an ambitious and commercially focused Events Marketing Manager to join a leading UK technology organisation, with responsibilities including delivering a diverse calendar of internal and external events, driving brand awareness & customer engagement, and most importantly having a direct impact on business growth.

Due to the nature of the role and event locations, candidates must be based within a commutable distance of Lichfield and hold a permanent Right to Work in the UK. Please note, visa sponsorship is not available.

What's in it for you?

• Up to £40,000 per annum
• Flexible Hybrid Working – Birmingham area
• 25 Days Holiday + Bank Holidays
• Additional Holiday Entitlement awarded with length of service (up to 30 days)
• Opportunity to take ownership of a growing events programme
• Join a collaborative team within a growing and innovative technology business

Key Responsibilities:

• Ownership of the company's end-to-end events programme, ensuring all activity aligns with wider commercial and marketing objectives.
• Planning and delivering a range of trade exhibitions, conferences, customer engagement events, webinars and internal events.
• Managing event budgets, project timelines, logistics, supplier relationships and contract negotiations.
• Developing, executing and managing marketing campaigns to maximise attendance, engagement and brand visibility.
• Creating engaging promotional collateral and communications in line with brand guidelines.
• Collaborating with Sales, Product and Marketing teams to ensure event activity supports key business objectives and target audiences.
• Identifying opportunities to introduce new customer-facing events and engagement initiatives.
• Defining event KPIs and measuring success through performance reporting and ROI analysis.
• Producing post-event evaluations and recommendations to continuously improve future activity.
• Supporting the delivery of internal events including training sessions, leadership meetings and company initiatives.

Key Skills & Experience:

• Minimum 5 years' B2B experience within an Events Management / Events Marketing /or similar position.
• Proven experience planning and delivering events from concept through to post-event evaluation.
• Strong project management and organisational skills with exceptional attention to detail.
• Experience managing suppliers, agencies, venues and event budgets.
• Excellent communication and stakeholder management skills.
• Ability to work effectively across Sales, Product and Marketing functions.
• Confident analysing campaign performance and event ROI data to support business decision-making.
• Self-motivated, adaptable and comfortable working within a fast-paced, evolving environment.
• Willingness to travel to events when required.

If you're a commercially minded marketer who enjoys combining creativity, organisation and measurable results, we'd love to hear from you.

Thank you for your interest. We carefully review every CV and will contact shortlisted applicants by phone or email. If you don't hear from us within 5 working days, unfortunately your application hasn't been successful on this occasion.