AV Manager

Initiative; Greater London; On-site; GBP 55,000 - 75,000; Full time

Job summary

Initiative is seeking an AV Manager to plan, buy and deliver AV campaigns across TV, radio, cinema and digital channels. You will work with media partners and internal teams to translate plans into execution, ensuring campaigns hit client objectives with strong analytics and actionable insights.

You will develop AV strategies, lead data-informed optimization, and build relationships with suppliers and clients while mentoring junior staff and staying ahead of industry trends.

Qualifications

• Strong AV media understanding and knowledge of TV, radio, cinema, digital video and audio
• Experience in leading data-informed planning, delivery and optimisation of AV campaigns
• Proven ability to build and maintain relationships with media vendors and clients

Responsibilities

• Develop integrated AV strategies aligned with client and business objectives
• Lead AV planning and execution across TV, radio, cinema, and digital channels
• Negotiate optimal media buys and manage campaign budgets
• Maintain accurate campaign records and post-campaign reporting
• Present plans and performance reports to clients and internal teams
• Collaborate with digital, creative and account teams to ensure aligned AV strategies
• Mentor junior team members and share AV best practices
• Stay updated on AV industry trends and new formats to drive innovation

Skills

AV planning

Campaign optimization

Data-driven decision-making

Client management

Job description

Agency

Initiative

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

As an AV Manager, with the support of the AV Director, you will be responsible for the planning, buying and delivery of AV campaigns across TV, Radio, Cinema, Digital Video and Digital Audio channels, working with media partners and internal teams to ensure the buying and activation of media flows seamlessly from plan to execution.

You will play a key role in defining and delivering AV strategies that will help deliver against clients’ business and marketing objectives whilst further developing your skills and building your own reputation and relationships with suppliers, key internal stakeholders and clients. This role requires a good understanding of the AV media landscape, strong analytical skills and working closely with clients and internal teams.

Key Responsibilities

• Develop comprehensive, integrated and innovative media strategies that align with client objectives and business objectives, identifying key AV channels and opportunities to maximise campaign impact
• Lead the data-informed planning, delivery and optimisation of AV campaigns across TV, radio and digital video channels with a strong understanding of addressable opportunities within the AV landscape
• Build and maintain relationships with media vendors, negotiating optimal media buys
• Keep accurate records of campaigns bought, enabling a smooth reconciliation process
• Serve as a contact for clients, presenting campaign plans and performance reports
• Work closely with the client team and understand and interrogate briefs and respond to them in a timely manner
• Monitor and analyse campaign performance using key metrics and analytics tools to provide actionable insights and recommendations for campaign optimisation
• Accurately report on post campaign performance using all the relevant tools to provide econometrics, PCA’s and any other client bespoke reporting which provide actionable recommendations
• Collaborate with other departments, including digital, creative and account management teams, to ensure integrated campaign execution and alignment of AV strategies with broader media and marketing plans
• Help train and mentor junior team members
• Stay updated on industry trends, emerging technologies and best practices in AV media to help drive innovation in AV strategies through the exploration of new formats and creative approaches

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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