Audience Manager

Publicis Groupe; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading global digital marketing agency is seeking an Audience Manager for a 6-month fixed-term contract. This role requires an experienced individual capable of managing audience data, contributing to best practices, and supporting digital strategy across numerous markets. The successful candidate will work independently and collaboratively within a global team and be instrumental in driving data-driven marketing solutions.

Benefits

Work Your World - up to 6 weeks remote work

Reflection Days - additional paid leave

24/7 helpline for personal and professional support

Family-friendly policies with full pay for maternity and similar milestones

Flexible working options and birthday day off

Great local discounts with shops and restaurants

Qualifications

• Experience in AdOps and managing audience data.
• Strong knowledge of programmatic activation and analytics tools.
• Hands-on experience with data-driven marketing strategies.

Responsibilities

• Manage audience data and DMP/CDP solutions.
• Support digital marketing strategy and campaign planning.
• Provide day-to-day operational support for audience activation.

Skills

Attention to detail

Strategic thinking

Data analysis

Communication

Proactiveness

Technical understanding

Tools

DMP

CDP

AdTech

MarTech

Job description

Company Description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.

Our CommitmentAt Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

Job Description

We are looking for an Audience Manager (6 month FTC) to work within our global central Hub team, The Engine, and be part of a freshly formed team, delivering excellent digital marketing.

We are looking for someone who can come in and immediately make an impact. Whilst the successful candidate will be well supported, it is expected that they should be able to ‘hit the ground running’, and for the most part be able to manage their workstream autonomously.

The successful candidate will have proven experience managing audience data, either within a DMP or through programmatic activation and feel comfortable defining and implementing data-driven marketing use cases.

Your ability to multitask and feed into Essity’s overall digital strategy, planning, activation, and operations are second to none and will be called upon every day, as you empower Essity’s Audience Strategy with strategic knowledge and insights from the industry as a whole.

An eye for detail, and an ability to contribute to best practices and processes will be key. As this is a global role, with remit across multiple markets, training and sharing these best practices will be fundamental to the role, focusing on bringing a new way of approaching audience management.

Responsibilities

This role will support the Engine and Essity’s overall data-enabled solutions and services by deploying audience and personalisation solutions across Essity’s digital channels.

This role will provide you with the opportunity to work across 25+ markets with a large Engine team which is involved in all elements of Essity’s digital advertising.

You will be involved in:

• Provide day-to-day strategic and operational support for the management of Essity DMP, CDP and clean room solutions (e.g. use case design, audience framework, platform integration, data analysis, etc).
• Advise on Taxonomy strategy of DMP/CDP Audience segments. What nodes need to be created for example and define, implement, and govern audience taxonomy and usage.
• Be the day-to-day technical contact for technical client questions/requirements.
• Have thoughtful, detailed and consultative approach and have a working understanding of how data is leveraged in all biddable media environments.
• Actively participate in weekly meetings with the client and internal team.
• Provide support for in-platform audience segment creation and activation for use on display and video campaigns. Identify best practices and use cases when planning and buying audiences
• Forecasting and sizing of 1PD opportunities
• Support with media activation for display and video activity through defining audience activation budgets, testing match rates and developing creative strategy for audience segments being activated.
• Troubleshoot issues related to tagging, activation, and reporting for CDP-activated campaigns
• Hands-on management of Essity audience inventories as they exist in various technologies (Essity CDP, Google Marketing Platform, The Trade Desk, and other rising platforms) to support with 2nd and 3rd party partner/audience integrations when required.
• Plan, propose, create, and provision bespoke audiences to internal activation and planning team members in support of their online campaigns and analysis efforts;
• Support regular campaign reporting from DSPs, Campaign Manager, and dashboards to generate audience insights and contribute to overall CDP performance evaluation; focusing on the individual or collective performance of Essity 1st and 2nd party audiences against 3rd party audiences
• Support on data-driven marketing strategy and operational support i.e. Formulate new audience playbooks where operational efficiency can be had, and evolve existing playbooks where adjustments are needed.

Qualifications

You will have:

• Strong level of experience and understanding in AdOps, AdServers, media buying activation platforms and DMPs
• Proactive
• High attention to detail, organised and efficient
• Passionate about working in digital advertising
• A strong communicator
• Technically minded
• Strong knowledge and experience in one of these fields: programmatic activation, site tagging, management of a DMP and/or CDP, website or app analytics.
• Candidate has worked in a role that requires hands-on usage of AdTech or MarTech, ideally with practical operation and implementation.
• Experience in managing workflows between hub and markets.
• Possesses a engaging personality and can interact with senior/executive level client contacts.
• Be comfortable delivering work to a senior audience and be a self-motivated operator.
• Experience with articulating complex technical content to large groups in a coherent, accessible and inspiring way.

Additional Information

Zenith Internationalhas fantastic benefits on offer to all of our employees. In addition to the classics,Pension,Life Assurance, Private Medical and IncomeProtectionPlanswe also offer;

• WORK YOUR WORLDopportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS- Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS24/7 helpline to support you on a personal and professional level.Access to remote GPs, mental health support and CBT.Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIESWe provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP&BIRTHDAY DAY OFFYou are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTSThis includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of ourbenefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Pagewhich showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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