Audience Insights Strategy Lead

Creative Assembly; Horsham; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading game development studio in Horsham seeks an Audience Research & Insights Manager to enhance their understanding of audiences. Responsibilities include managing research initiatives, collaborating with teams for actionable insights, and championing data-informed strategies. Ideal candidates will possess an undergraduate degree in a relevant field and expertise in user/market research. The role offers competitive benefits and a hybrid working model.

Benefits

Work from Anywhere for a limited time each year

Enhanced holiday allowance

Private medical and dental insurance

Qualifications

• Experience working in user or market research.
• Deep understanding and technical expertise in qualitative and quantitative research methods.
• Excellent interpersonal communication (both written and verbal), organizational and analytical skills.

Responsibilities

• Work with teams to identify, define, prioritize and plan research initiatives.
• Proactively identify opportunities based on audience insight.
• Independently analyze, interpret and visualize data.

Skills

User or market research experience

Qualitative and quantitative research methods

Behavioral science knowledge

Interpersonal communication skills

Organizational skills

Analytical skills

Education

Undergraduate degree in relevant field

Tools

SPSS

Power BI

SurveyMonkey

Job description

A leading game development studio in Horsham seeks an Audience Research & Insights Manager to enhance their understanding of audiences. Responsibilities include managing research initiatives, collaborating with teams for actionable insights, and championing data-informed strategies. Ideal candidates will possess an undergraduate degree in a relevant field and expertise in user/market research. The role offers competitive benefits and a hybrid working model.