Audience Data Scientist — ML & Analytics (Hybrid)

BBC; Salford; Hybrid; GBP 40,000 - 50,000; Full time

Benefits offered by this job

Hybrid work

BBC Data Science Community

Job summary

The BBC is seeking a Data Scientist to join the CCOG Audiences Data team in either London or Salford with a hybrid pattern (2 days in the office). You will build statistical and machine learning models to understand audience behaviour, improve measurement, and support strategic decisions across BBC platforms.

You will work with data from digital activity, panels and surveys, collaborating with data engineers and stakeholders to deliver robust analyses and reproducible workflows.

Qualifications

• Further degree in mathematics, statistics, computer science, econometrics or related field, or equivalent work experience.
• Strong analytical and problem-solving skills, with experience applying data science and statistical techniques to solve business problems.
• Understanding of statistical inference, experimental design and causal reasoning, with the ability to analyse audience behaviours and draw evidence-based conclusions.
• Proven ability to communicate analytical findings clearly to stakeholders, adapting detail to different audiences.
• Good programming skills in Python or R with version control and strong SQL skills for large datasets.

Responsibilities

• Apply statistical and machine learning techniques to answer business questions and understand audience behaviour.
• Contribute to design, development and evaluation of analytical models and solutions with senior data scientists and engineering partners.
• Develop reproducible workflows using SQL, Python or R on our data and ML platform.
• Develop understanding of BBC and media landscape to contextualise models and communicate findings to non-technical stakeholders.
• Keep up to date with developments in ML and generative AI and contribute ideas for team practices.

Skills

Statistics

Analytical thinking

Python

SQL

Data storytelling

Education

Bachelor's or higher in Mathematics/Statistics/Computer Science

Tools

Git

SQL

Job description

The BBC is seeking a Data Scientist to join the CCOG Audiences Data team in either London or Salford with a hybrid pattern (2 days in the office). You will build statistical and machine learning models to understand audience behaviour, improve measurement, and support strategic decisions across BBC platforms.

You will work with data from digital activity, panels and surveys, collaborating with data engineers and stakeholders to deliver robust analyses and reproducible workflows.