Audience & ABM Programme Manager

Grant Thornton UK LLP; United Kingdom; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Tailored development programmes

Flexible bank holidays

Pension and private medical

Job summary

Grant Thornton UK LLP is seeking a Manager to lead our Buyer & Audience Programme initiatives within the Commercial Growth & Strategy group. The role blends strategy and hands-on delivery, shaping who we talk to, why, and how, then briefing the Campaigns team to execute GTM plans across senior buyers such as CFOs.

The role is hybrid and based at UK offices, spending one to two days weekly with stakeholders, with initial emphasis on building relationships in London and surrounding teams.

Qualifications

• Experience running an audience or buyer programme across multiple business lines.
• Ability to influence senior stakeholders without formal authority.
• Experience in professional services or financial services preferred.

Responsibilities

• Own our priority buyer programmes, and work with the Head of Demand Generation to decide which buyer groups come next.
• Set an 'audience-first' standard, starting from what buyers need and how they behave, and build personas that teams across the firm actually use.
• Advise GTM leads and their teams on the messaging and channels that work for each buyer, including where they want a tailored version for their own sector or service line.
• Convene and chair an editorial and advisory board for each buyer, bringing together service line and sector representatives to steer themes, research and content.
• Own the insight behind each programme, such as a twice-yearly buyer barometer, working closely with our Head of Content.
• Turn audience strategy into clear briefs for the Campaigns team, and prioritise requests within the wider campaign calendar.
• Bring buyer and audience priorities into the firmwide planning cycle.
• Review nurture performance across firmwide and team-led activity, spot gaps in coverage and propose how to close them.
• Make sure warm interest is followed up, and help business development (BD) teams recognise when a buyer may be in market.
• Build awareness among partners and directors of what the programmes offer and how to use them.

Skills

Audience programme management

Stakeholder management

Content briefs

ABM

Tools

CRM (Dynamics)

Job description

Grant Thornton UK LLP is seeking a Manager to lead our Buyer & Audience Programme initiatives within the Commercial Growth & Strategy group. The role blends strategy and hands-on delivery, shaping who we talk to, why, and how, then briefing the Campaigns team to execute GTM plans across senior buyers such as CFOs.

The role is hybrid and based at UK offices, spending one to two days weekly with stakeholders, with initial emphasis on building relationships in London and surrounding teams.