Associate Director (VP), Paid Media

Resolute Digital; Greater London; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

An exciting opportunity awaits at a forward-thinking agency specializing in paid media and analytics. As the first member of the London team, you will lead media planning and strategy, collaborating with local clients to achieve exceptional results. This hybrid role offers flexibility and the chance to make a significant impact while driving career growth and leadership opportunities. Join a dynamic team that values innovation and excellence in the media landscape, and help shape the future of digital marketing in the EMEA region.

Qualifications

• Extensive experience in paid media with leadership qualities.
• Proficient in managing complex digital campaigns and KPIs.

Responsibilities

• Develop strategic media plans and deliver innovative media strategies.
• Build relationships with clients and oversee campaign performance.

Skills

Paid Media Strategy

Digital Campaign Management

Market Insights

Client Acquisition

Team Development

Tools

Google Campaign Manager

Google Analytics

Facebook Ads

Job description

Join to apply for the Associate Director (VP), Paid Media role at Resolute Digital.

Resolute is a data-driven media and measurement agency with expertise in paid media, website analytics, search engine marketing, and performance marketing. Its data-first approach delivers sophisticated paid media solutions for leading companies and brands. As part of the Weber Shandwick Collective (TWSC), Resolute benefits from a global network and award-winning creative approaches.

Role Summary:

This is an exciting opportunity to join Resolute as the first member of our London-based team, leading media planning and strategy efforts, collaborating with local clients and agency partners to deliver exceptional results. The role offers career growth, leadership opportunities, and impact.

This hybrid role requires about three days in an IPG London office, with flexibility for remote work, and travel within the EMEA market (~25% in the first year).

Responsibilities include:

1. Develop Strategic Media Plans: Craft tailored paid media strategies, understand campaign goals, and deliver innovative media plans.
2. Market Insights: Leverage UK and EMEA media landscape knowledge to identify trends and opportunities.
3. Support Market Expansion: Build relationships within the Weber Shandwick Collective and IPG EMEA, align media strategies, and represent Resolute in meetings.
4. Cross-Team Enablement: Educate agency partners on media capabilities and facilitate shared insights.
5. Client Acquisition: Support business development, pitching, and account expansion within EMEA.
6. Team Development: Contribute to recruitment, onboarding, and mentoring of the London team.

Client & Campaign Management:

1. Build relationships with clients and agency partners, oversee campaign performance reporting, and ensure timely, within-budget media execution.
2. Manage media budgets, optimize processes, and coordinate with US teams for campaign delivery.

Qualifications:

• Extensive paid media experience with leadership qualities.
• Experience managing complex digital campaigns and understanding KPIs and attribution.
• Proficiency with Google Campaign Manager or similar tools; certifications like Google Analytics and Facebook are a plus.

Additional Details:

• Seniority level: Director
• Employment type: Full-time
• Job function: Other
• Industries: Advertising Services, Technology, Media