Associate Director UA New London, UK

Zynga Inc; Greater London; On-site; GBP 110,000 - 150,000; Full time

Benefits offered by this job

Relocation assistance for those moving

Private medical care

Company bonus scheme

Relocation assistance for those moving

Onsite chef

Life insurance

Pension scheme

Healthcare cash plan

Tech and gaming consoles

Job summary

Zynga Inc. in the United Kingdom is seeking a results-driven UA leader to own the full growth strategy for Gram Games and Merge Dragons, driving profitability across major channels and improving measurement and cross-functional collaboration.

You will mentor UA managers, partner with Product, Creative, ASO and Data teams to optimize funnel performance, scale initiatives, and deliver best-in-class ROAS while maintaining accountability for results.

Qualifications

• 6–10+ years of performance marketing experience in mobile free-to-play games.
• Proven track record of scaling multi-million €/$ UA budgets profitably.
• Strong fluency in mobile attribution, LTV modeling, and ROAS optimization.
• Experience leading and developing high-performing teams.
• Analytical thinking with data-driven decision making.
• Ability to influence stakeholders across functions.
• Bonus: familiarity with Match-3/puzzle games and Merge titles.

Responsibilities

• Own end-to-end UA strategy and profitability targets for the portfolio.
• Lead yearly growth planning, scalability, and risk-mitigation across markets.
• Drive experimentation and channel diversification opportunities.
• Build measurement frameworks and test roadmaps with cross-functional partners.
• Mentor UA managers and collaborate with Creative, ASO and Product teams.

Skills

Performance marketing

Mobile attribution

LTV modeling

ROAS optimization

Team leadership

Data-driven decision making

Stakeholder influence

Experimentation

Match-3/puzzle games knowledge

Tools

MMM studies

Job description

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.

Join us and be part of the play!

We are looking for a results-driven UA leader to drive profitable growth forGram Games and Merge Dragons!. This role will own the full UA strategy and execution across all major channels, leading scale initiatives while improving efficiency, measurement, and cross-functional collaboration.You will work closely with Product, Creative, ASO, and Data teams to unlock sustainable growth, strengthen funnel performance, and continuously identify new opportunities. You will mentor and empower the UA team to deliver best-in-class execution with strong accountability on performance outcomes.

Responsibilities

Strategic Leadership

• Own the end-to-end UA strategy and performance for the portfolio, ensuring profitability targets are met.
• Manage yearly growth planning, scaling strategies, and risk-mitigation across markets and channels.
• Drive strategic experimentation and support innovation in targeting, channels, and inventory diversification.

Performance Optimization

• Lead measurement frameworks (MMM, incrementality studies, pLTV) to improve decision quality.
• Strengthen full-funnel performance with product-aligned campaigns (FTUE/RTUE, monetization events).
• Build rigorous test roadmaps in creative, audiences, and campaign structure to drive ROAS and LTV uplift.
• Mentor UA managers and analysts; help build structured career growth and execution excellence.
• Partner closely with Creative teams to fuel testing velocity and creative breakthroughs.
• Collaborate with ASO and Product teams to ensure cohesive funnel optimization and visibility improvements.

Operational Excellence

• Establish clear accountability for results with transparent reporting and actionable insights.
• Improve execution speed through better process, prioritization, and cross-team alignment.

Qualifications

• 6–10+ years of performance marketing experience in mobile free-to-play, ideally in gaming.
• Proven track record of scaling multi-million €/$ UA budgets profitably.
• Strong fluency in mobile attribution, LTV modeling, and ROAS optimization.
• Experience leading and developing high-performing teams.
• Strong analytical thinking and decision-making using data and experimentation.
• Ability to influence stakeholders and drive alignment across multiple functions.
• Bonus: familiarity with Match-3/puzzle models and Merge Games or builder games.

In return for bringing your expertise to this top-priority role, we offer some of the best benefits in the gaming industry!

• Highly competitive salary
• Private medical care
• Company bonus scheme
• Relocation assistance for those moving to the UK
• Awesome onsite chef serving breakfast, lunch, and lots of treats (naughty and nice)
• Life insurance and a favorable pension scheme
• Healthcare cash plan, including dental and optical coverage
• Amazing tech to work with and consoles to play and relax with everywhere you look!

#LI-Hybrid

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at [e-mail] to request any accommodations or for support related to your application for an open position.