Game Economy Lead

Zyngacareers; Greater London; Hybrid; GBP 75,000 - 110,000; Full time

Benefits offered by this job

Relocation assistance for UK

Private medical care

Company bonus scheme

Onsite chef

Job summary

Zynga in London (hybrid) seeks a Game Economy Lead to build and optimize in-game economies balancing player engagement with sustainable monetization. You will apply data-driven models and game design principles to improve retention, revenue, and player satisfaction across the lifecycle.

The role requires proven mobile/freemium game experience in economy design, game design, data science, LiveOps, or product, plus strong analytical skills, collaboration, and an economics degree.

Qualifications

• Experience designing and balancing in-game economies.
• Strong data analysis and modeling skills.
• Advanced English communication.

Responsibilities

• Design, manage, and optimize in-game economies.
• Build models and simulations to forecast impact.
• Define metrics and plan A/B tests.
• Collaborate with Product, Design, Data, Eng, LiveOps.

Skills

Economy design

Game design

Data science

LiveOps

Product

Education

Bachelor's degree in Economics

Tools

SQL

Excel

Job description

Level Up Your Career with Zynga!

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more!

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.

Join us and be part of the play!

Position Overview:

As a Game Economy Lead, you will build and optimize in-game economies that balance engaging player experience with sustainable monetization. Applying data-driven models and game design principles, you will focus on improving long-term retention, revenue, and player satisfaction throughout the game’s lifecycle!

What You’ll Do:

• Economy Design & Optimization: Design, manage, and optimize complex in-game economies, including virtual goods, currencies, pricing models, and reward systems for events and progression paths. Set ideal pricing to balance long-term player satisfaction with strong monetization opportunities.
• Modeling & Simulation: Build models, predictive simulations, and prototypes to proactively forecast the impact of game features, content updates, and game balance on player behavior.
• Data-Driven Strategy: Define critical metrics, plan A/B testing, and analyze game data to continuously iterate on live features and address economic issues. Ensure balanced revenue growth without sacrificing player engagement.
• Cross-Functional Collaboration: Partner closely with Product, Game Design, Data, Engineering, and LiveOps teams to deliver impactful features and craft the most efficient experience for players. Provide expert advice and support data-informed decision making across the studio.

What You Bring:

• Proven experience in mobile/freemium games in roles such as economy design, game design, data science, liveops, or product.
• Strong analytical skills and logical thinking, with proven experience in data-oriented projects.
• Strong interpersonal communication, highly collaborative, open-minded, and self-motivated.
• A degree in economics or a related field.
• Advanced level of English.

Benefits

In return for bringing your expertise to this top-priority role, we offer some of the best benefits in the gaming industry!

• Highly competitive salary
• Private medical care
• Company bonus scheme
• Relocation assistance for those moving to the UK
• Awesome onsite chef serving breakfast, lunch, and lots of treats (naughty and nice)
• Life insurance and a favorable pension scheme
• Healthcare cash plan, including dental and optical coverage
• Amazing tech to work with and consoles to play and relax with everywhere you look!

#LI-Hybrid

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at [e-mail] to request any accommodations or for support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage. Zynga’s in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, take2games.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).