Associate Director - Qualitative

Echo Talent

United Kingdom

Remote

GBP 70,000 - 95,000

Full time

14 days+

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Benefits offered by this job

Annual company trip

Trust-based working model

Competitive salary and bonus opportunities

Job summary

A strategic insights consultancy is seeking an Associate Director/Director with qualitative research expertise to lead gaming-related projects. The role demands strong storytelling abilities and stakeholder management skills, requiring experience in qualitative research, preferably in gaming or entertainment. As this role is fully remote, it allows a high degree of autonomy. The ideal candidate will influence strategic directions and contribute to culturally rich projects within a trust-based working model.

Qualifications

Experience in qualitative research, ideally agency-side.
Gaming experience strongly preferred, entertainment/media experience also considered.
Strong strategic thinker with planning and brand sensibility.
Excellent writer and storyteller.
Confident in managing senior stakeholders.

Responsibilities

Lead end-to-end qualitative research projects from design to debrief.
Develop new game and IP concepts.
Synthesize player and audience insights.
Write and present high-quality narratives for stakeholders.
Work collaboratively with strategy and quantitative teams.
Write and present high-quality narratives for senior stakeholders.
Operate autonomously in a fully remote environment.

Skills

Qualitative research experience

Excellent storytelling skills

Client management

Strategic thinking

Flexible working with US clients

Remote collaboration

Job description

Associate Director / Director – Qualitative Research

Location: Fully Remote (UK, US East Coast or Canada considered)

The Opportunity

A strategic insights consultancy is seeking a qualitative-led Associate Director or emerging Director to join its senior team.

The consultancy is a specialist in entertainment, with the majority of work focused on gaming. Direct gaming research experience is strongly preferred; however, candidates from broader entertainment, media, or cultural insight backgrounds with a genuine passion for gaming will be considered.

This is a senior, hands-on role for a confident “hard-core quallie” with strong planning sensibilities, excellent storytelling skills, and the ability to lead complex, strategic projects for US and European clients.

The Role

Lead end-to-end qualitative research projects, from design through to debrief.
New game and IP concept development
Game and brand positioning
Player and audience deep dives
Lifestyle and cultural insight studies
Concept and proposition development aligned to player understanding
Apply a strong brand and planning lens to insight, turning behaviour and culture into clear strategic direction.
Own senior client relationships, particularly with US-based clients.
Write and present high-quality, compelling narratives for senior stakeholders.
Work collaboratively with strategy and quantitative colleagues on integrated projects.
Operate with a high degree of autonomy in a fully remote environment.

Note: The consultancy has strong quantitative capability; however, this hire is qualitative-first, with mixed-method exposure welcomed but not essential.

Candidate Profile

Experience in qualitative research, ideally agency-side
Gaming experience strongly preferred; entertainment/media experience plus authentic gaming passion also considered.
Operating at Associate Director level or ready to step into an emerging Director role.
Strong strategic thinker with clear planning and brand sensibility.
Excellent writer and storyteller.
Confident managing senior stakeholders and complex client environments.
Comfortable working flexibly with US clients when required.

Why This Role