Associate Director, Media Planning

Zeta Global; Greater London; On-site; GBP 85,000 - 120,000; Full time

Benefits offered by this job

Excellent medical, dental and vision

Job summary

Zeta Global in the United Kingdom is seeking an Associate Director, Media Planning to lead strategic media plans and RFP responses for the UK-based programmatic sales organisation. You will partner with sales and cross-functional teams to deliver KPI-driven proposals.

You’ll own end-to-end planning for RFPs, translate client goals into audience and inventory recommendations, and drive revenue growth within a fast-growing digital advertising technology company.

Qualifications

• 5+ years of experience in digital media planning or online advertising.
• Strong knowledge of digital ad metrics and pricing models (CPM, CPC, CPA).
• Advanced Excel and PowerPoint skills.
• Ability to work independently in a fast-paced, cross-functional environment.

Responsibilities

• Lead the development of strategic media plans and proposals for new business and account growth.
• Own end-to-end planning for RFPs and proactive proposals, ensuring accuracy and on-time delivery.
• Present media strategies to sales teams and internal stakeholders; update as campaign details evolve.
• Translate campaign goals into audience, inventory, and targeting recommendations using data.
• Act as a subject-matter expert on products and mediacapabilities for sales and partners.
• Collaborate with sales, analytics, partnerships, supply and other teams to align goals and timelines.

Skills

Digital media planning

Strategy development

RFP/RFI responses

Stakeholder management

Presentation

Tools

Excel

PowerPoint

Job description

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

THE ROLE

AsAssociate Director, Media Planning,you’lllead the development of strategic media plans and RFP/RFI responses, partnering closely with sales and cross-functional teams to deliver thoughtful, KPI-driven proposals. This role willbe part of the EMEA Activation team, supporting the UK based programmatic sales organisation.

This role is designed for an experienced media planner who can translate client goals into clear, actionable recommendations and communicate confidently with internal stakeholders.You’llplay a meaningful role in driving revenue and shaping how we approach planning at a fast-growing digital advertising technology company.

WHAT YOU’LL DO

• Lead thedevelopmentofstrategicmedia plans and proposals that support new business and account growth
• Own the end-to-end planning process for RFPs and proactive proposals, ensuring accuracy, clarity, and on-time delivery
• Present media strategies and recommendations to sales teams and internal stakeholders; manage updates as campaign details evolve
• Translate campaign goals into specific audience, inventory, and targeting recommendations using internal and third-party data
• Act as a subject-matter expert on products, solutions, and mediacapabilitiesfor sales and internal partners
• Collaborateclosely with sales, analytics,partnerships,supplyand other teams to ensure alignment on goals, timelines, and deliverables
• Capture and share market and client feedback to inform planning approaches and product improvements
• Help build andmaintainproposal templates, reference materials,and best practices
• Continuously improve proposal quality, workflows, and planning processes to increase efficiency and consistency

WHO YOU ARE

• An experienced digital media planner who is comfortable making strategic recommendations tied to KPIs, budgets, and timelines
• Highly detail-oriented and accountable, with the ability to manage work independently and meet tight deadlines
• A clear, proactive communicator who keeps stakeholders aligned and informed
• Collaborative by nature and comfortable working cross-functionally with sales, analytics, strategy, and product teams
• Confident presenting ideas and recommendations and partnering closely with sales throughout the planning process
• Adaptable and comfortable navigating changing requirements without sacrificing quality
• Organised and effective at managing multiple priorities in a fast-paced environment
• Curious about advertising trends and motivated by using data and insights to drive better outcomes

WHAT YOU’LL NEED

• Minimum 5years of experience in digital media planning, strategy, or online advertising
• Strong understanding of digital ad metrics,FX rates,benchmarks,analysis, and pricing models (CPM, CPC, CPA)
• Experience planning across multiple advertising categories and using data to inform recommendations
Advanced working knowledge of Excel and PowerPoint
• Ability to work independently while contributing to a collaborative team environment

Benefits and Perks:

• Excellent medical, dental and vision coverage

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases