Associate Director – Lifestyle

Mintel; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

A leading company in market intelligence, Mintel is seeking an Associate Director – Lifestyle to establish a new team in Japan. The role involves overseeing report publishing, managing analysts, and engaging with clients to deliver valuable insights. Ideal candidates will have extensive experience in marketing, data analysis, and excellent communication skills in both Japanese and English.

Benefits

Flexible working hours

Blended office/home approach

Generous annual leave

Two days' leave for volunteering activities

Mental health and wellbeing support

Qualifications

• Minimum five years in marketing or strategic planning.
• Experience in people management and coaching.
• Excellent Japanese writing and speaking skills.

Responsibilities

• Oversee report publishing for Japanese consumer markets.
• Manage and train a team of analysts.
• Handle client service requests and support marketing activities.

Skills

Communication

Quantitative Consumer Data Analysis

Content Writing

Interpersonal Skills

Job description

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From fast answers to deep insights, Mintel has provided research and intelligence solutions to consumer-focused businesses for more than 50 years. With a combination of world-class syndicated tools and custom insight solutions, we are the eyes and ears in the markets that matter and the insights behind our clients’ next big idea.

Mintel is also a leader in providing market intelligence and consumer insights in North Asia, and building on the success of Mintel’s China reports business, the company is also looking to expand into other markets in Asia in the next few years, notably Japan.

We are looking for an experienced and ambitious Associate Director – Lifestyle to help establish and build a talented analyst team in Japan, building a new team from scratch, and will also work closely with commercial stakeholders and clients to ensure that we continue to deliver highly insightful and relevant reports and content. The role is based at our Tokyo office and reports to the Director of Insights, Japan.

What You Will Be Doing

1. Content Publishing

Mintel’s Syndicated Reports cover a variety of Japanese consumer markets identifying the key issues facing global and domestic trends, manufacturers, suppliers, and retailers

• Responsible for overseeing the whole process of report publishing
• Define the report scope, upon trade interview results
• Design and execute consumer quantitative research together with the Research team
• Gather primary and secondary data related to global trends both from open sources & Mintel internal assets
• Analyze all information, develop inferences, and generate insights with solid business implications
• Construct and write the contents in Japanese
• Work with the Digital Publishing team for final publication preparation (copyedit, design, translation, etc.)
• Responsible for managing 2-4 analysts in the team, who execute the above-specified operations
• This role involves networking with Mintel’s global category analysts to stay updated about the latest information

2. Team Management

• Oversee the category team’s schedule, ensuring that Reports are produced in a timely manner and maintaining good communications with different teams and stakeholders
• Provide editorial support to improve the quality of the content, client, and marketing work produced by junior members of the team when needed
• Train and coach the members to develop their functional capability as well as people skills
• Proactively engage in projects/discussions that impact the long term, work closely with the Head of Consumer Reports, Japan on the strategic development of Mintel content, and contribute ideas that will improve the way we work

3. Client Support

As a category specialist:

• Handle client service requests related to the contents
• Support the commercial team to proactively share Mintel’s insights with clients & prospects
• Promote Mintel’s brand in the marketplace by supporting marketing and PR activities, i.e. keynote speeches in tradeshow/conference events

Who We Are Looking For

• Minimum five years of working experience in any of the below functions
• marketing, strategic planning
• communication, promotion planning
• Experience in people management/coaching
• Strong motivation for content writing in the subject area
• Competent with quantitative consumer data analysis
• Constructive & logical thinker
• High level of attention to detail
• Self-starter who can work independently
• Great interpersonal skills with an open & global mindset
• Ability to handle multiple tasks simultaneously & to work under pressure and meet deadlines
• Excellent Japanese writing and speaking
• Business level of English
• With specialized knowledge & understanding of FMCG & B2C business

What We Offer

• A culture that supports true collaboration whilst embracing remote working.
• Flexi-time working hours (start working between 8:00 am and 10:00 am).
• Blended (office/home) approach to work.
• Approach to personal development where we encourage individuals to grow and share what they’ve learned.
• Social events, both within the department and across the company.
• Generous annual leave and wider circle employee benefits.
• Additional one day off to celebrate your birthday.
• Membership in Employee Resource Groups (Mintel Diversity, Mintel Wellness, and Mintel Gives).
• Giving back is part of our culture with this in mind, Mintel gives employees 2 days' leave per year to join local volunteering activities organised by our Mintel Gives (where applicable).
• Mental health and wellbeing support via Modern Health App and Employee Assistance Programme.
• Beautifully designed offices to foster collaboration and fun.

Mintel is an equal-opportunity employer that is committed to the strength of an inclusive workplace.