Associate Director, Influencer Creative Strategy

BRAINLABS; United Kingdom; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

Join BRAINLABS as part of the Influencer Creative Strategy team, where you will develop innovative influencer strategies and manage end-to-end campaign executions. This role values creativity, data-driven decisions, and team collaboration, offering numerous employee benefits and a commitment to diversity and well-being.

Benefits

27 days annual leave plus extra days for charity

Gym/wellbeing membership subsidy

Flexibility in working hours

Free catering on site

Enhanced maternity & paternity leave

Private medical insurance

Qualifications

• 6+ years of experience in influencer marketing, including planning and creative development.
• Knowledgeable about social media and influencer trends.
• Ability to translate insights into impactful strategies.

Responsibilities

• Develop influencer strategies aligned with client goals.
• Lead campaign execution from pre-production to delivery.
• Collaborate across teams to enhance influencer integration.

Skills

Influencer Marketing

Strategic Thinking

Data Analysis

Creative Development

Storytelling

Job description

We are Brainlabs, the High-Performance media agency, on a mission to become the world's biggest and best independent media agency. We plan and buy media that delivers profitable and sustained business impact. And what’s our formula? Superteams of Brainlabbers, fueled by data and enabled by technology.

Brainlabs has always been a culture-first company. In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.

As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code.

This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber. It’s a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.

You can read The Brainlabs Culture Code in full here.

So you’re interested in joining our Influencer Creative Strategy team? Let's dive into what you'll be doing:

• Develop trusted relationships within client portfolios, partnering with Client Delivery teams to lead strategic influencer marketing conversations and ensure alignment with brand goals and market trends.
• Create data-driven, insight-led influencer strategies and innovative, platform-specific creative concepts that resonate with target audiences and drive brand growth.
• Lead campaign execution end-to-end — from pre-production to delivery — ensuring content quality, consistency with strategy, and platform relevance.
• Drive thought leadership by contributing to pitch development, curating compelling influencer casting strategies, and identifying trends and out-of-scope opportunities for client growth.
• Use insights to tell powerful stories, support PCAs, and help position influencer marketing as a performance driver that supports business KPIs like ROAS.
• Collaborate cross-functionally to integrate influencer into the broader customer journey and support global knowledge-sharing across teams.
• Coach and develop junior team members, fostering growth in creative thinking, platform expertise, and strategic planning.
  
  How you succeed

• You will live our culture code every day!
• Award wins for your creativity
• Have positive Client feedback based on how your strategies have answered clients’ marketing challenges
• Have a ‘book of value’ which showcases, through case studies, how your work has delivered material business growth/value for clients.
• Strong internal feedback with increased awareness of influencer creativity throughout Brainlabs

Who you are

• A strategic thinker with 6+ years of experience in influencer marketing, including campaign planning, creative development, platform knowledge, and content production.
• Deeply knowledgeable about social media, influencer trends, and digital marketing, with a strong grasp of data analysis, performance metrics, and reporting.
• A compelling storyteller and confident communicator who can translate insights into impact, engage clients authentically, and present ideas with clarity and conviction.
• Naturally solutions-oriented, with a passion for developing others, improving processes, and fostering team growth through training and shared learning.
• Creatively driven and analytically minded, with a talent for turning challenges into innovative strategies that drive results.

What's in it for you:

• Growth, and the ability to work with influencer experts across multiple clients
• 27 days annual leave plus extra days for charity, caregivers, sickness and life events
• Gym/wellbeing membership subsidy
• Tech Scheme
• Adaptive/hybrid working
• Flexible core hours
• Free catering on site offering breakfast & lunch
• Free hot beverages
• Horizons 30 - work from another country for up to 30 days!
• Office dogs, Mario Kart, Funlabs socials
• Enhanced maternity & paternity leave
• Private medical insurance
• On site library

What happens next?

We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.

Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. We are proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!

Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area.