Associate Director, Commerce, UK

wppmedia; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Medical Insurance

Pension Plan

Vision & Dental

Paid Time Off

Employee Discounts

Mental Health Days

Job summary

WPP Media is seeking an Associate Director for Commerce in the UK to lead multi-brand eCommerce campaigns across platforms, acting as the main activation contact for clients and overseeing a team. The role combines strategic direction with hands-on management to meet client objectives and KPIs.

You will manage budgets, timelines and cross-functional deliverables, while developing junior colleagues and building strong relationships with clients and partners.

Qualifications

• In-depth understanding of eCommerce campaign set-up across media platforms.
• Strong grasp of strategic and tactical eCommerce and digital marketing.
• Proven project, leadership and people management experience.

Responsibilities

• Lead the daily client liaison and coordinate with internal stakeholders.
• Oversee team workflow from brief to post-campaign analysis and optimisation.
• Develop client objectives, KPIs and long-term optimisation plans.
• Recruiting and developing team talent to deliver high-quality campaigns.
• Drive process improvements and automation to enhance efficiency and throughput.

Skills

eCommerce campaign setup

Digital marketing strategy

Project & people management

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

3133 - Associate Director, Commerce, UK

Role Summary and Impact

As an eCommerce Associate Director, you will be responsible for the coordination and delivery of your client accounts across platforms whilst operating as the main campaign activation point of contact for our clients.

Utilising platform expertise and account management practices, you’ll ensure effective management of projects to brief, schedule and budget. Ultimately, you’ll work to deliver industry-leading eCommerce campaigns which exceed our clients’ expectations.

The role will involve line management of more junior members of the team, overseeing their work and development to successfully deliver to client expectations.

1. The opportunity to work across well-known brands with a desire for innovation and growth.
2. Working within a truly collaborative agency model with great opportunities for continued cross-media and performance marketing learning.
3. A talented team supporting each other in implementing best-in-class, award winning campaigns, and has fun along the way.

Measures of success

In three months, you would have:

• Proven to be the day-to-day lead for client contacts as well as internal stakeholders
• Overseen the team’s workflow management, from brief to post-campaign analysis, striving for operational effectiveness
• Ensured that client objectives and KPI targets are understood and optimised towards every day
• Proposed short and long-term optimisations to develop the accounts and deliver improved performance.
• Challenged inherited ways of working with your own ideas for improvement

In 12 months, you would have:

• Gained a complete understanding of the clients’ business and their needs, and shaped the eCommerce strategy in line with it, whilst incorporating industry developments and market changes.
• Become an extension of the clients’ teams, providing added value for eCommerce and beyond.
• Shown to be proactive, and a real driver who inspires direct reports.

Responsibilities of the role

Specialist Performance

• Responsibility for the output of your team, both client facing and operational, and accountability for adherence to controls and best practices.
• Strategic understanding of the clients’ business and KPIs, keeping up to date with latest industry news and proactively spotting trends, product releases, and other opportunities which could enhance our activity.
• Maintain a forward thinking and innovative approach in the development of all activity.

Team Leadership

• Develop strong relationships with your client and key suppliers, leading team communications with these stakeholders. Be able to communicate with clients on subject matters (even outside of your remit) and provide them with useful insight.
• Take responsibility for your team’s development and career progression within the agency.
• Play an active role in recruitment and interviewing processes to build strong teams.

External and Internal Communication

• Communication lead with the client contacts, media partners and internal stakeholders with the support of the Senior Associate Director when required.
• Develop strong relationships with your client, and key suppliers. Foster a good working relationship across client team stakeholders to facilitate flawless execution of plans.

Process and Systems

• Helping to drive process automation through adoption of technology and efficient ways of working.
• Lead on application and adherence to all areas of activation related finance process.
• Contributes to the development of strategic revenue and services opportunities.

Skills and Experience

• In-depth understanding of eCommerce campaign set-up, management, optimisation and reporting across media owner and technology vendor platforms
• Excellent understanding of the strategic and tactical application of eCommerce and digital marketing in general
• Proven project management, leadership and people management experience.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment.That'swhywe’veadopted a hybrid approach, with teams in the office around four days a week. If yourequireaccommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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