Associate Director, eCommerce

United States Digital Space LLC; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

WPP Media in the UK is seeking an Associate Director, eCommerce to lead retail media strategies across platforms, drive client outcomes, and coach a high-performing team.

You will oversee end-to-end planning, optimisation and performance for Amazon, CitrusAd, Criteo, Skai and Pacvue, building strong client relationships and delivering measurable business impact across key commerce accounts.

Qualifications

• Experience leading Retail Media initiatives across multiple platforms.
• Strong understanding of retail media strategy and execution.
• Proven ability to translate data insights into client recommendations.
• Experience with bid-management platforms (Skai, Pacvue).

Responsibilities

• Lead end-to-end client delivery and team performance across retail media accounts.
• Develop insight-led retail media strategies aligned to client objectives.
• Guide planning, optimization, and performance on Amazon, CitrusAd, and Criteo.
• Identify opportunities to enhance client performance and maintain competitive edge.
• Build relationships with client stakeholders and media partners.
• Coach and develop a high-performing team and manage career progression.
• Oversee day-to-day communications with clients and internal stakeholders.
• Drive process improvements and adoption of new tools and automation.
• Oversee activation-related financial processes and ensure timely delivery.
• Maintain measurement frameworks and discuss performance with clients.

Skills

eCommerce & retail media

Team leadership

Stakeholder management

Data literacy

Communication & storytelling

Project management

Tools

Skai

Pacvue

CitrusAd

Criteo

Amazon advertising

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit the company.com.

3540 - Associate Director, eCommerce - UKRole Summary and Impact

We are seeking an experienced Retail Media leader to drive strategic planning, client delivery, and team performance across a portfolio of commerce accounts. This role combines deep retail media expertise with strong account leadership, responsible for developing insight-led strategies, overseeing end-to-end campaign execution, and delivering measurable business outcomes across key platforms including Amazon, CitrusAd, Criteo, Skai, and Pacvue.

• **Account Leadership & Delivery** Lead the end-to-end output of the team across client-facing work and operational delivery. Ensure consistently high standards, with strong adherence to processes, controls, and best practices.
• **Strategic Planning & Business Understanding** Develop a deep understanding of the client’s business, objectives, and KPIs. Apply this to shape effective, insight-led retail media strategies that drive measurable outcomes.
• **Retail Media Platform Expertise (Amazon, Citrus, Criteo)** Demonstrate strong experience working across key retail media platforms including Amazon, CitrusAd, and Criteo. Apply platform expertise to guide planning, optimisation, and performance, ensuring best-in-class execution across channels.
• **Innovation & Proactive Thinking** Stay informed on industry trends, platform developments, and new product releases. Proactively identify and introduce opportunities to enhance client performance and maintain a competitive edge.
• **Client & Partner Relationship Management** Build and maintain strong relationships with key client stakeholders and media partners. Act as a trusted point of contact, confidently contributing insights and recommendations beyond immediate scope.
• **Team Leadership & Development** Support and develop a high-performing team, fostering a collaborative and accountable working environment. Take an active role in coaching, performance management, and career progression.
• **Communication Leadership** Lead day-to-day communications across clients, partners, and internal stakeholders, ensuring clear alignment and effective delivery. Engage senior leadership when required.
• **Operational Excellence & Process Improvement** Continuously identify opportunities to improve efficiency through better processes, automation, and adoption of tools and technology.
• **Financial & Process Ownership** Oversee activation-related financial processes, ensuring accuracy, compliance, and timely delivery across all campaigns.
• **Measurement & Performance** Maintain a strong understanding of measurement frameworks and partner capabilities. Use this knowledge to guide optimisation strategies and performance discussions with clients.
• **Workshops & Strategic Contribution** Lead and contribute to client workshops and planning sessions, bringing structured thinking, insight, and strategic direction.
• **Cross-Team Collaboration** Work closely with cross-functional teams (including GOC) to ensure seamless integration and consistent, high-quality execution across all workstreams.
• **Retail Media Integration** Play a key role in embedding retail media within broader client strategies, identifying opportunities to connect activity across the wider marketing mix.
• **Partner & Product Development** Support the development and testing of commerce products and solutions in collaboration with partners such as Skai, ensuring continued innovation and relevance.
• **Personal Development** Set clear objectives with your line manager and demonstrate ongoing growth in leadership, strategic thinking, and client impact.

Skills and Experience

At WPP Media, our culture and people are at the heart of everything we do. In this role, it is essential to embody WPP and WPP Media’s core values:

• Be Extraordinary by leading collectively to inspire transformational creativity.

• Create an Open Environment by balancing people and client needs, cultivating trust and collaboration.

• Lead Optimistically by championing growth and development to drive progress across the business.

• Experience in eCommerce and retail media, including campaign set-up, management, optimisation, and reporting across both media owner and technology vendor platforms.

• Excellent understanding of the strategic and tactical application of retail media and digital marketing, with the ability to translate this into effective client solutions.

• Proven hands‑on experience across the Amazon ecosystem, with a solid understanding of the wider UK retail landscape (e.g. Tesco, Sainsbury’s, ASDA, Morrisons, Ocado) and quick commerce partners (e.g. Deliveroo, Uber Eats).

• Experience working with bid management platforms such as Skai and Pacvue.

• Demonstrated project management and team leadership experience, with the ability to manage multiple workstreams and deliver against deadlines.

• Strong stakeholder management skills, with experience coordinating across clients, internal teams, and external partners.

• High level of data literacy, with the ability to interpret performance data and translate insights into clear strategic recommendations.

• Strong attention to detail, ensuring accuracy and quality across all outputs.

• Confident communication and storytelling skills, able to present ideas and strategies clearly and persuasively to a range of stakeholders.

• Effective team management capabilities, including workload prioritisation, clear communication, and supporting team development.

• A proactive, solutions-focused mindset with the ability to remain calm under pressure and navigate complex or fast-paced environments.

• A genuine drive to elevate work beyond the expected, bringing energy, curiosity, and continuous improvement to the role.

Life atWPP Media& Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment.That'swhywe’veadopted a hybrid approach, with teams in the office around four days a week. If yourequireaccommodations or flexibility, please discuss this with the hiring team during the interview process.

*Please note this is a UK based role and requires individuals to have the right to work in this location*

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