Associate Director, Audience Strategy & Insights

Publicis Groupe Holdings B.V; Greater London; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Zenith International is hiring an Associate Director to lead audience strategy and insights within the EMEA Strategy team, supporting HP across B2C and B2B. The role shapes how audience understanding drives smarter marketing decisions, measurable growth, and stronger client outcomes.

You will work at the intersection of strategy, data and innovation. You'll collaborate with Strategy, Planning, Analytics, Content and Client Leadership to deliver integrated solutions and to drive adoption of

Qualifications

• translate complex data and research into simple, compelling strategic recommendations.
• experience using audience, market and media research tools to uncover insight and support decision-making.
• understanding of audience segmentation, behavioural insights, identity solutions or related data-driven approaches.
• strong client relationships and ability to influence via storytelling.

Responsibilities

• Lead the development of audience-led strategies that connect business objectives with marketing, media and customer experience outcomes.
• Turn research, behavioural data and market intelligence into clear strategic recommendations and actionable plans.
• Champion audience thinking across briefs, planning processes and client decision-making.
• Drive adoption of audience and identity capabilities across priority markets across EMEA.
• Partner with cross-functional teams to deliver integrated solutions for clients.
• Facilitate workshops and stakeholder engagements to build capability across teams.
• Define success measures, evaluate impact and share learnings to improve outcomes.

Skills

Strategy

Audience Insight

Media

Analytics

Marketing

Consulting

Job description

Company description

We are the ROI agency, apositionwe haveproudlyheld trueto since 2005. Our more than 6,000specialistsacross95marketsofferunparalleledcapabilitiesinMedia,Data,Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’businesses.

Over the years, we have evolved our definitionof ROI, as it has changed with the ever- complicatedcommunicationslandscape.ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes,ROIisaboutdeliveringReturnonInvestment;butit’salsoaboutgoingbeyondtodelivera

ReturnonImaginationandmoreintegratedexperiencesthatinspireGrowth.Top-linegrowth

forourclients’businesses,growthforourpeopleandgrowthforourculture.

Poweredbyourbest-in-classproprietarytoolsanddata,ourworkspansthefullspectrumof media communications, from analytics, data and technology to performance marketing, content and superior trading.

ThisbreadthmeanswedeliverInsightthatliesattheintersectionofconsumer,category,and brand, attributing every budget to stronger business outcomes.

Itmeanswedelivermorecreativemediasolutionsthatbringtogetherbest-in-classstrategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

Itmeansweadoptnewdataanalyticsandvalueoptimisationtechniqueswhilebuilding

relationshipswithsomeoftheworld’smostexcitingstart-ups.Weleverageover30yearsof media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

AtZenith,weultimatelyseekoutamoremeaningfulkindofROI. Ouruniquewayofthinking inspiresgrowth for some of theworld’s leadingbrands,includingCoty,Electrolux,Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt,TikTok and Verizon.

Overview

We are hiring an Associate Director, Audience Strategy & Insights to join our EMEA Strategy team supporting HP across both B2C and B2B businesses. This is an exciting opportunity to help shape how audience understanding drives smarter marketing decisions, stronger strategies and measurable business growth. Working at the intersection of strategy, insight, data and innovation, you'll play a key role in bringing audiences into every important decision. You'll help turn complex information into clear direction, influencing client outcomes across multiple markets.

What you'll be doing

• Lead the development of audience-led strategies that connect business objectives with marketing, media and customer experience outcomes.
• Turn research, behavioural data and market intelligence into clear strategic recommendations and actionable plans.
• Champion audience thinking across briefs, planning processes and client decision-making.
• Drive the adoption and application of audience and identity capabilities across priority EMEA markets.
• Partner with cross-functional teams across Strategy, Planning, Analytics, Content, Commerce and Client Leadership to deliver integrated solutions.
• Facilitate workshops, working sessions and stakeholder engagements that build confidence and capability across teams.
• Define success measures, evaluate impact and share learnings that continuously improve strategic effectiveness and client outcomes.

Skills we're looking for

• Strong experience in strategy, audience insight, media, analytics, marketing, consulting or a related discipline.
• Proven ability to translate complex data and research into simple, compelling strategic recommendations.
• Experience using audience, market and media research tools to uncover insight and support decision-making.
• Understanding of audience segmentation, behavioural insights, identity solutions or related data-driven approaches.
• Confidence working with a broad range of stakeholders and building strong client relationships.
• Strong communication, presentation and storytelling skills with the ability to influence and inspire action.
• Curious, collaborative and commercially minded, with a passion for solving problems and creating meaningful impact.

Additional information

Zenith Internationaloffers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

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