Performance Business Director

Publicis Groupe; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Inclusive Benefits

Job summary

Zenith International, part of Publicis Groupe, is hiring a Business Director, Performance EMEA to shape the future of performance marketing across the EMEA region. You will lead a talented team, influence large-scale media investment decisions, and drive measurable outcomes.

You will turn insights into action, develop cross-channel strategies, and collaborate with planning, strategy and media partners to deliver growth for clients and the agency.

Qualifications

• Strong experience in performance marketing or media leadership.
• Ability to translate data insights into clear business recommendations.
• Experience building trusted relationships with stakeholders and teams.
• Confident presenting strategies and results to diverse audiences.

Responsibilities

• Lead the EMEA performance marketing programme across Programmatic, Paid Search and Paid Social.
• Partner with planning and strategy teams to develop data-driven approaches.
• Create quarterly cross-channel strategies aligned with brand and commercial goals.
• Oversee end-to-end planning, activation and performance delivery.
• Build strong relationships with media partners to drive innovation.
• Lead, coach and develop a multidisciplinary team and promote knowledge sharing.
• Champion continuous improvement and share best practices globally.

Skills

Performance marketing

Data insights translation

Stakeholder relationships

Presenting to audiences

People leadership

Curiosity & innovation

Analytical thinking

Job description

Company description

We are the ROI agency, apositionwe haveproudlyheld trueto since 2005. Our more than 6,000specialistsacross95marketsofferunparalleledcapabilitiesinMedia,Data,Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’businesses.

Over the years, we have evolved our definitionof ROI, as it has changed with the ever- complicatedcommunicationslandscape.ROI isnolongersimplyaboutthemost efficient planning, buying and reporting of media.

Yes,ROIisaboutdeliveringReturnonInvestment;butit’salsoaboutgoingbeyondtodelivera

ReturnonImaginationandmoreintegratedexperiencesthatinspireGrowth.Top-linegrowth

forourclients’businesses,growthforourpeopleandgrowthforourculture.

Poweredbyourbest-in-classproprietarytoolsanddata,ourworkspansthefullspectrumof media communications, from analytics, data and technology to performance marketing, content and superior trading.

ThisbreadthmeanswedeliverInsightthatliesattheintersectionofconsumer,category,and brand, attributing every budget to stronger business outcomes.

Itmeanswedelivermorecreativemediasolutionsthatbringtogetherbest-in-classstrategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

Itmeansweadoptnewdataanalyticsandvalueoptimisationtechniqueswhilebuilding

relationshipswithsomeoftheworld’smostexcitingstart-ups.Weleverageover30yearsof media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

AtZenith,weultimatelyseekoutamoremeaningfulkindofROI. Ouruniquewayofthinking inspiresgrowth for some of theworld’s leadingbrands,includingCoty,Electrolux,Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt,TikTok and Verizon.

Overview

Business Director, Performance EMEA

We are hiring a Business Director, Performance EMEA to help shape the future of performance marketing for one of the world's most recognised digital brands. Joining Adobe.pub, you'll play a pivotal role in driving growth across EMEA, bringing together strategy, activation and innovation to deliver meaningful business outcomes. This is an opportunity to lead talented specialists, influence large-scale media investment decisions, and help build best-in-class full-funnel performance programmes. If you're passionate about turning insight into action and creating measurable impact, we'd love to hear from you.

Responsibilities

What you'll be doing

• Lead the EMEA performance marketing programme across Programmatic, Paid Search and Paid Social, ensuring activity delivers strong business and ROI outcomes.
• Partner closely with planning and strategy teams to develop performance-led media approaches informed by data, audiences and attribution insights.
• Create and deliver quarterly cross-channel strategies that support both brand and commercial objectives.
• Oversee end-to-end planning, activation and performance delivery, ensuring campaigns are executed to a high standard.
• Build strong relationships with media partners to unlock innovation, collaboration and value for clients.
• Lead, coach and support a multidisciplinary team, fostering collaboration, growth and knowledge sharing.
• Champion continuous improvement by testing new approaches, sharing best practice globally and identifying opportunities for future growth.

Qualifications

Skills we're looking for

• Strong experience in performance marketing, digital media or integrated media strategy, with knowledge of channels such as Programmatic, Paid Search or Paid Social.
• Ability to translate data and audience insights into clear recommendations and compelling business narratives.
• Experience building trusted relationships with stakeholders, clients and cross-functional teams.
• Confidence presenting ideas, strategies and results to a variety of audiences.
• A people-focused leadership style with a passion for developing and supporting talent.
• Curiosity, commercial awareness and a proactive approach to problem-solving and innovation.
• Strong analytical thinking, attention to detail and the ability to identify opportunities that drive measurable impact.

Additional information

Zenith Internationaloffers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

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