Associate Digital Media Manager, UK Health

Reckitt Benckiser LLC; Slough; On-site; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking an Associate Digital Media Manager to lead the charge in developing media strategies for market-leading brands. In this dynamic role, you will collaborate with senior team members to execute impactful digital media campaigns across platforms like Meta, TikTok, and Amazon. Your analytical skills will be crucial in optimizing campaigns and reporting on performance metrics. Join a diverse and inclusive team committed to making a positive impact while advancing your career in the digital media landscape.

Benefits

Parental Benefits

Employee Assistance Program

Life Insurance

Global Share Plans

Short-term Incentives

Qualifications

• Experience in planning and buying paid media campaigns.
• Strong analytical skills with the ability to analyze data and draw conclusions.

Responsibilities

• Define digital strategies and recommend platform usage for business objectives.
• Execute and optimize digital media campaigns across various platforms.

Skills

Digital Media Planning

Paid Media Campaigns

Stakeholder Management

Analytical Skills

Communication Skills

Excel Proficiency

Job description

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Associate Digital Media Manager, UK Health

City: Slough

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

Want to lead online activation from the front? As an Associate Digital Media Manager at Reckitt, you will have the freedom to develop the media strategy for our market-leading brands.

As an Associate Digital Media Manager, you will play a vital role in assisting the team in developing and executing digital media campaigns across various platforms. You will work closely with senior members of the team to optimise campaigns, analyse data and contribute to the overall success of our digital media initiatives.

This role sits within Reckitt In-House Media team ‘Applied Media Science’. This team is responsible for the media planning & activation of digital media globally. We currently look after 7 markets and are quickly growing; this role will focus on the UK. We work closely with both external partners such as our agencies and internal teams to ensure we are following Reckitt best practice, sharing learnings and driving our growth.

Your responsibilities

• Working with Digital Media Manager and local media team to define digital strategies and recommend ways to use social, programmatic, Search, Ecomm and other relevant platforms to deliver against business objectives.
• The role will focus heavily on the execution & optimisation of our digital media campaigns across platforms such as Meta, TikTok, DV360, Amazon, Citrus etc. Includes trafficking, in-platform set ups, troubleshooting & more.
• You’ll be responsible for daily pacing checks and optimising campaigns based on key performance metrics working with a range of different KPIs based on both brand and performance campaigns.
• Own Weekly reporting & support in PCA’s being able to analyse datasets and suggest optimisations based on performance and past learnings.
• You’ll be a key POC for our local media teams and need to be able to communicate technical platform processes in a simple and digestible way.
• Working closely with key partners to keep close to latest industry & platform developments & testing opportunities to drive our media activations forward.

You will be supported by a Manager and Lead in the team who will help and guide you with tasks to ensure performance objectives are met, as well as helping crave out your own training and development plan.

The experience we're looking for

• Passion for all things digital media and have prior experience planning & buying paid media campaigns.
• Ideally have hands on experience across all channels social, programmatic, Search & Ecomm but 2 out of 4 at a minimum and the eagerness to upskill.
• Experience in stakeholder management with excellent communication skills, both verbal and written, will be particularly important in building & developing stakeholder and supplier relationships.
• A desire to grow your knowledge of digital marketing platforms and champion being a subject matter expert.
• Excellent organization skills with the ability to prioritize tasks based on deliverables. You will be responsible for ensuring campaigns deliver.
• Strong analytical skills and a natural affinity for numbers is key. You must be able to analyse raw data, draw conclusions and develop actionable recommendations as needed.
• Proficiency in Excel (Pivot Tables, VLookups, etc)

The skills for success

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.