Associate Customer Advocacy

JR United Kingdom; Reading; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading company in the UK is looking for a Customer Referral & Advocacy Executive EMEA to drive customer advocacy initiatives within their marketing team. This role involves identifying and engaging customer advocates, managing relationship-building efforts, and coordinating events that promote customer achievements. Ideal candidates will possess strong customer engagement skills and the ability to create impactful marketing content.

Qualifications

• Understanding of competitor customer advocacy programs.
• Ability to work within a geographically distributed team.
• Experience with customer data regulations.

Responsibilities

• Identify potential customer advocates and build relationships.
• Assist in organizing customer advocacy events and webinars.
• Support delivery of annual Customer Awards event in London.

Skills

Customer engagement

Advocacy principles

Creating marketing collateral

Tools

CRM systems

Job description

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The Associate within Customer Advocacy Program is responsible for supporting the development and execution of customer advocacy initiatives within the marketing team. This person will play a key role in identifying, engaging, and nurturing customer advocates to help champion our products and services.

The Customer Referral & Advocacy Executive EMEA will report to the Senior Manager, Customer Marketing and Advocacy EMEA in a team of three. The person will also work closely with the wider Marketing EMEA team, Customer Success, Professional Services, Sales Operations and regional sales teams as well as partner teams.

The Customer Referral & Advocacy Executive EMEA will be responsible for managing a number of initiatives and supporting on wider programmes within the Customer Marketing Team in EMEA.

Some of your responsibilities:

• Identify potential customer advocates and build relationships.
• Assist in organizing customer advocacy events and webinars. Recruit and brief Verint customer advocates for public speaking or other engagements across Verint internal and third-party events.
• Coordinate the collection of customer testimonials and case studies.
• Assist in maintaining the customer advocacy database.
• Assist in the creation of customer advocacy content together with the Senior Content Writer EMEA and an external agency.
• Support in customer advocacy program reporting including activities in supporting new business and cross/up sell opportunities.
• Manage requests from internal teams for referencing opportunities – including requests for calls/visits and information to support new business opportunities/RFP’s. Ensure timely and high-quality responses to teams to support goals for driving sales pipeline.
• Support delivery of Verint’s annual Customer Awards event in London, a highly renowned evening which celebrates our customers’ achievements and their project’s visibility. The Awards also fuel the ongoing pipeline of customer stories and assets that drive preference for Verint. Responsibilities will include venue booking, internal and external event promotion, management of event logistics and customer travel.
• Experience of customer engagement and advocacy principles.
• Understanding of competitor customer advocacy programs.
• Awareness of industry regulations related to customer data.
• Ability to work within a geographically distributed team spread between multiple time zones and cultures.
• Ability to work across different business functions and external stakeholders.
• Working knowledge of using customer relationship management (CRM) systems.
• Ability to create and edit simple marketing collateral.