Associate Customer Advocacy

JR United Kingdom; Bath; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company in the UK is seeking a Customer Referral & Advocacy Executive EMEA to support customer advocacy initiatives within their marketing team. This role involves identifying and nurturing customer advocates, organizing events, and collaborating with multiple business functions. The ideal candidate will have experience in customer engagement and advocacy, along with the ability to work cross-functionally in a distributed team environment.

Qualifications

• Experience in customer engagement and advocacy principles.
• Understanding of competitor customer advocacy programs.
• Ability to create and edit basic marketing collateral.

Responsibilities

• Identify potential customer advocates and build relationships.
• Organize customer advocacy events and webinars.
• Manage requests for referencing opportunities from internal teams.

Skills

Customer engagement

Collaboration

Event organization

CRM systems

Job description

The Associate within Customer Advocacy Program is responsible for supporting the development and execution of customer advocacy initiatives within the marketing team. This person will play a key role in identifying, engaging, and nurturing customer advocates to help champion our products and services.

The Customer Referral & Advocacy Executive EMEA will report to the Senior Manager, Customer Marketing and Advocacy EMEA, working within a team of three. The role involves collaboration with the wider Marketing EMEA team, Customer Success, Professional Services, Sales Operations, regional sales teams, and partner teams.

The Customer Referral & Advocacy Executive EMEA will manage various initiatives and support broader programs within the Customer Marketing Team in EMEA.

Some of your responsibilities include:

• Identify potential customer advocates and build relationships.
• Organize customer advocacy events and webinars. Recruit and brief customer advocates for public speaking or engagements at Verint internal and third-party events.
• Coordinate the collection of customer testimonials and case studies.
• Maintain the customer advocacy database.
• Create customer advocacy content in collaboration with the Senior Content Writer EMEA and an external agency.
• Support customer advocacy program reporting, including activities supporting new business and cross/up-sell opportunities.
• Manage requests for referencing opportunities from internal teams, including calls, visits, and information to support new business opportunities/RFPs, ensuring timely, high-quality responses to support sales pipeline goals.
• Support the delivery of Verint’s annual Customer Awards event in London, including venue booking, event promotion, logistics management, and customer travel arrangements.

Qualifications and skills required:

• Experience in customer engagement and advocacy principles.
• Understanding of competitor customer advocacy programs.
• Awareness of industry regulations related to customer data.
• Ability to work within a geographically distributed team across multiple time zones and cultures.
• Ability to collaborate across different business functions and with external stakeholders.
• Working knowledge of CRM systems.
• Ability to create and edit basic marketing collateral.