Associate Creative Director, Design – Ninja

Ninjakitchen; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Paid time off

Employee stock purchase options

Wellness programs

Product discounts

Job summary

SharkNinja London seeks an Associate Creative Director, Design to define what Ninja looks like next. You build product identities, shape visual systems from day one, and create ideas driving demand across the funnel.

You will partner with product, insights, and marketing from the outset, influencing positioning, naming, and visual life. You think in systems, not assets, and you work across touchpoints to scale.

Qualifications

• 8 to 10 years in design or art direction at a senior or lead level.
• Portfolio showing strong conceptual thinking and visual systems.
• Demonstrated ability to define and launch product identities and systems from 0 to 1.
• Experience working upstream with product and insights teams to shape positioning.
• Ability to design across brand and performance channels.
• Strong instincts for social and motion design.
• Experience across packaging, DTC, Amazon, and retail.
• High standards for craft and visual taste.
• Fluency in Figma and modern workflows.
• Experience using AI in the creative process.

Responsibilities

• Define product identities from the ground up with product and insights teams.
• Work upstream to help shape product positioning and opportunity areas.
• Lead scalable campaign platforms and visual systems.
• Own the visual ecosystem across packaging, Amazon, DTC, retail, video, and social.
• Design for modern attention with platform‑native systems.
• Create work that balances brand building and performance.
• Use AI tools and Figma to accelerate concepting and production.
• Act as a hands‑on player coach leading by example.
• Mentor and elevate designers.
• Present and sell creative work to stakeholders.

Skills

Senior design leadership

Product identity

Visual systems

Figma

AI in creative process

Tools

Adobe Creative Suite

Figma

Job description

About Us

SharkNinjais a global product design and technology company, with a diversified portfolio of 5‑star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI‑native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

Associate Creative Director, Design – Ninja Brand

Location: London

Department: Creative

Reports to: Creative Director

About SharkNinja

At SharkNinja, our purpose is to positively impact people’s lives in homes around the world. We create 5‑star products that solve real problems and bring them to market with the same level of ambition.

Our creative team operates at the intersection of product, brand, and performance.

We are consumer‑centric, digging for insights and iterating until we find what truly resonates.

We are product‑led, where our innovation is the story.

We are idea‑driven, building platforms and systems, not just campaigns.

We are increasingly AI‑enabled, using new tools to move faster, explore more, and raise the bar.

This is a team that values speed, ownership, and craft, and expects creatives to operate as both thinkers and makers.

Overview

We are looking for an Associate Creative Director, Design to help define what Ninja looks like next.

This is a role for a design leader who does not just execute campaigns. You build product identities, shape visual systems from day one, and create ideas that drive demand across the entire funnel.

You will partner closely with product, insights, and marketing from the earliest stages, influencing how products are positioned, named, and brought to life visually.

You think in systems, not assets. Platforms, not one‑offs. Work that scales across every touchpoint and performs.

You are fluent in modern creative tools including AI and Figma, using them to accelerate exploration and iteration while maintaining a high bar for taste and originality.

This is a hands‑on, player coach role. You lead teams while actively designing and pushing the work forward.

What You’ll Do

• Define product identities from the ground up with product and insights teams
• Work upstream to help shape product positioning and opportunity areas
• Lead scalable campaign platforms and visual systems
• Own the visual ecosystem across packaging, Amazon, DTC, retail, video, and social
• Design for modern attention with platform‑native systems
• Create work that balances brand building and performance
• Use AI tools and Figma to accelerate concepting and production
• Act as a hands‑on player coach leading by example
• Mentor and elevate designers
• Present and sell creative work to stakeholders

What We’re Looking For

• 8 to 10 years in design or art direction at a senior or lead level
• Portfolio showing strong conceptual thinking and visual systems
• Demonstrated ability to define and launch product identities and systems from 0 to 1
• Experience working upstream with product and insights teams to shape positioning
• Ability to design across brand and performance channels
• Strong instincts for social and motion design
• Experience across packaging, DTC, Amazon, and retail
• High standards for craft and visual taste
• Fluency in Figma and modern workflows
• Experience using AI in the creative process

You’ll Thrive Here If You

• Think like a builder, not just a designer
• Care about creating demand, not just aesthetics
• Can define and execute design systems
• Push for stronger, more ownable ideas
• Move fast and iterate often
• Lead by example and elevate others

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

SharkNinja Candidate Privacy Notice

• For candidates based in all regions, please refer to this Candidate Privacy Notice.
• For candidates based in China, please refer to this Candidate Privacy Notice.
• For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

Equal Opportunity Statement

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [e-mail].