Assistant Store Manager

Frasers Group; Tankerton; On-site; GBP 36,000 - 50,000; Full time

Benefits offered by this job

Basic Salary £35,698 per annum

Bonuses

Commission bonuses across products

Group Rewards and Recognition

Long Service awards

Fearless1200 Incentive Scheme

Development Courses with National Qual

28 Days Holiday

40% In-store Uniform Discount

Discounted Gym membership

Group Wide 20% Discount across Frasers

Job summary

Sports Direct is seeking an Assistant Store Manager to lead a vibrant team in Thanet. You’ll drive store standards, coach staff to deliver a world‑class customer experience, and maintain a high‑energy, engaging environment aligned with our brand values.

You will also focus on succession planning, delivering feedback, and ensuring meticulous store presentation. The role rewards performance with bonuses, long service awards, and development opportunities.

Qualifications

• Passion for retail and people required.
• Leadership qualities with the ability to motivate and challenge others.
• Data-driven mindset with a focus on targets.
• Attention to detail and high standards in execution.
• Strong communication across all levels of the business.
• Ambition to excel and uphold brand values.

Responsibilities

• Lead the team and maintain standards.
• Deliver a world‑class customer experience and train the team to do so consistently.
• Create an engaging working environment for colleagues.
• Develop the best team through succession planning.
• Provide on-the-spot feedback and celebrate success.
• Oversee meticulous store presentation aligning with the Sports Direct brand.

Skills

Passion for retail and people

Confident leader

Data led and target driven

Detail orientated

Ability to communicate at all levels

Desire to be the best

Promote Sports Direct values

Job description

Sports Direct.com is the retail success of the last decade. Our unrivalled growth across the UK and Europe really sets us apart from the rest.

We have no intention of slowing down and we have a mind-blowing continued expansion plan.

Part of our success is owed to our dynamic, commercially driven and passionate managers and with growth comes opportunity, so we are looking for an experienced Assistant Store Manager to lead our team.

At Sports Direct we need our leaders to live and breathe our company values,

Think without limits - Think fast, fearlessly, and take the team with you.

Own it and back yourself - Own the basics, own your role, and own the results.

Be relevant - Relevant to our people, our partners, and the planet.

We want you to bring your skill and passion for retail to constantly evolve how we deliver for our customer; you’ll do this by making a positive impact in the following areas:

• Lead the team and maintain standards
• Be a role model for the delivery of a world-class customer experience and train your team to deliver this consistently
• Create an engaging working environment for colleagues
• Develop the best team possible by planning succession strategies
• Providing on the spot feedback, and celebrating success
• You will lead the team in delivering meticulous store presentation taking pride in implementing visual merchandising standards that align with the Sports Direct Brand

Sales and Operations

• You will be fundamental in achieving results and going beyond set goals, driving store performance to its maximum potential.
• Lead the team to ensure they are efficient in always following best practice to support the delivery of commercial goals and brand knowledge.

We are committed to developing our people, to help you in reaching personal and commercial goals, we will support you via our people development offering. Colleagues have continuous support through our learning and development function where we offer a variety of career advancing opportunities beginning the journey with our Frasers induction and then continuous development is offered through a range of courses.

Your Profile:

• Passion for retail and people
• Confident leader who can motivate and challenge others to deliver
• Data led and target driven
• Detail orientated
• Ability to communicate at all levels
• A desire and hunger to be the best
• Promote the Sports Direct values and our culture to internal and external parties

The Rewards:

• Basic Salary £35,698 per annum
• Monthly Quarterly and Bi-annual Bonuses
• Commission led bonuses across a wide range of products
• Monthly Group Rewards and Recognition
• Long Service awards
• Join the Fearless1200 Incentive Scheme
• We offer a wide range of Development Courses with National Qualifications
• 28 Days Holiday
• 40% Instore Uniform Discount
• Discounted Gym membership
• Group Wide 20% Discount across all Frasers Group brands

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Assistant Store Manager • Thanet, England, gb