Assistant Store Manager - GO Express

JD Sports Fashion Plc; Cheltenham; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading outdoor retailer is seeking an Assistant Manager to drive sales and enhance customer satisfaction in their Cheltenham store. The role involves supporting store operations, developing a motivated team, and achieving key performance indicators. Ideal candidates will have strong leadership skills and a passion for outdoor activities.

Qualifications

• Experience in implementing and refining store operational processes.
• Passion for leading and supporting team career development.
• Ability to interpret financial reports for sales growth.

Responsibilities

• Support Store Manager in running store operations and achieving sales targets.
• Create a positive team culture through recruiting and training.
• Analyze sales data to make informed decisions.

Skills

Leadership

Communication

Team Development

Sales Analysis

Job description

Blacks Outdoor - 0428 Cheltenham, Unit 2, 13-17 The Promenade, CHELTENHAM, Gloucestershire, United Kingdom

08 May 2025

At GO Outdoors, our purpose is strong and clear: “to inspire and equip everyone for life outdoors”. We believe in the positive benefits of the outdoors, whether that be daily dog walks, hiking Ben Nevis, horse riding, or cold water therapy. We provide the best equipment for all outdoor activities, always at the best price guaranteed! Our values are more than posters on the wall; we live them every day: ‘One Team’ (we are stronger together), ‘Responsibility’ (we take ownership), ‘Passion’ (we believe in what we do), and ‘Integrity’ (we do the right thing). These values help us fulfill our mission to be ‘the nation's favourite outdoor retailer’. If you share our passion and want to make a difference, join our team and be part of something ‘unbeatable’!

Role overview:

We are seeking a skilled Assistant Manager with strong leadership and communication abilities to guide their team towards achieving sales and KPI targets while providing unparalleled service.

Responsibilities:

1. Supporting the Store Manager in effectively running all store operations to ensure meeting or exceeding sales and KPI targets.
2. Setting clear sales goals, tracking performance, and evolving processes to ensure continuous store growth.
3. Creating a positive team culture through recruiting, training, and developing staff.
4. Building a motivated and high-performing team to increase store success.
5. Analyzing sales data and financial reports to make quick, well-informed decisions alongside the Store Manager, identifying and responding to operational and commercial opportunities.

Role objectives and KPIs:

Support the Store Manager in ensuring the store achieves the highest level of customer satisfaction by maintaining exceptional service standards and addressing customer needs promptly.

Drive store sales through effective merchandising, stock replenishment, and team motivation.

Monitor and drive key performance indicators such as Sales, Conversion, Units, and more.

Support the Store Manager in optimizing financial performance by managing costs, including audit compliance and wages.

Foster a positive work environment by leading, mentoring, and developing store colleagues to enhance their performance and engagement.

Skills and Experience:

Experience in implementing, tracking, and refining store operational processes to achieve maximum efficiency and KPI results.

Passion and confidence in leading and supporting your team through their career development.

An ability to interpret and react to financial reports to support store sales growth.

Due to the high volume of applications, if you do not hear back within two weeks, please consider your application unsuccessful. Applications meeting the skills criteria will be contacted for a first-stage meeting with the talent team. Shortlisted candidates will then be invited to interview with the hiring manager. Thank you for your time.