Assistant Store Manager - GO Express

JD Sports Fashion; Cheltenham; On-site; GBP 25,000 - 35,000; Full time

Job summary

An established industry player is seeking a passionate Assistant Manager to lead a dynamic team in achieving sales and KPI targets. This role focuses on creating a positive work environment, driving exceptional customer service, and optimizing store operations for success. Ideal candidates will possess strong leadership and communication skills, with a proven track record in retail management. Join a forward-thinking company that values teamwork and integrity, and be part of a mission to inspire outdoor adventures for everyone. If you are ready to make a difference and grow your career, this is the opportunity for you!

Qualifications

• Experience in managing store operations effectively.
• Ability to develop and mentor team members.

Responsibilities

• Support the Store Manager in achieving sales and KPI targets.
• Create a positive team culture through recruitment and training.

Skills

Leadership Skills

Communication Skills

Sales Analysis

Team Development

Job description

Blacks Outdoor - 0428 Cheltenham, Unit 2, 13-17 The Promenade, CHELTENHAM, Gloucestershire, United Kingdom Req #151

23 April 2025

At GO Outdoors, our purpose is strong and clear: “to inspire and equip everyone for life outdoors”. We passionately believe in the positive benefits of the outdoors, whether that be the daily dog walk or hiking Ben Nevis, horse riding or cold water therapy. We provide the best equipment for all outdoor activities, always at the best price guaranteed! Our values aren’t just posters on the wall; we live them every day: ‘One Team’ — we are stronger together, ‘Responsibility’ — we take ownership, ‘Passion’ — we believe in what we do, and ‘Integrity’ — we do the right thing. These values help us fulfill our mission to be ‘the nation’s favourite outdoor retailer’. If you share our passion and want to make a difference, join our team to be part of something ‘unbeatable’!

Role overview:

We are seeking a skilled Assistant Manager with strong leadership and communication abilities to guide their team towards achieving sales and KPI targets while providing unparalleled service.

Responsibilities:

1. Supporting the Store Manager in effectively running all store operations to meet or exceed sales and KPI targets.
2. Setting clear sales goals, tracking performance, and evolving processes to ensure continuous store growth.
3. Creating a positive team culture through recruiting, training, and continuously developing staff.
4. Building a motivated and high-performing team to increase chances of store success.
5. Analyzing sales data and financial reports to make quick, well-informed decisions alongside the Store Manager, identifying and responding to operational and commercial opportunities.

Role objectives and KPIs:

1. Support the Store Manager in ensuring the store achieves the highest level of customer satisfaction by driving and maintaining exceptional service standards and promptly addressing customer needs.
2. Drive store sales through effective merchandising, stock replenishment, and team motivation.
3. Monitor and drive all key performance indicators such as Sales, Conversion, Units, and more.
4. Support the Store Manager in optimizing financial performance by effectively managing costs, including audit compliance and wage costs.
5. Foster a positive work environment by leading, mentoring, and developing store colleagues to enhance their performance and engagement.

Skills and Experience:

1. Experience in implementing, tracking, and refining store operational processes to achieve maximum efficiency and KPI results.
2. Passion and confidence in leading and supporting your team through their career development.
3. An ability to interpret and react commercially to financial reports to support store sales growth.

Due to the high volume of applications, it takes time to review them all. If you don't hear back within two weeks of applying, please consider your application unsuccessful on this occasion. Applications that meet the skills criteria will be contacted for a first-stage meeting with the talent team. Shortlisted candidates will then be invited to interview with the hiring manager. Thank you for your time.