Assistant Store Manager

JD Sports Fashion PLC; Camberley; Hybrid; GBP 26,000 - 38,000; Full time

Job summary

Naylor's Equestrian Llp is seeking an Assistant Store Manager to support daily store operations and lead the team toward ambitious sales targets. You will collaborate with the Store Manager to maintain exceptional customer experiences and high standards on the shop floor.

The role requires strong leadership, commercial awareness and the ability to coach staff to perform at their best while ensuring accurate cash handling, stock control and smooth opening/closing routines.

Qualifications

• Experience leading a retail team and delivering on KPIs.
• Ability to interpret KPI and sales data to drive decisions.
• Excellent communication and interpersonal skills for customer interactions.

Responsibilities

• Support Store Manager with daily operations to hit sales targets and KPIs.
• Lead and guide shop-floor colleagues, allocate tasks and maintain standards.
• Coach and develop team with real-time feedback and clear expectations.
• Maintain high presentation and operational standards including pricing, displays and safety.
• Handle cash, till checks, stock audits and opening/closing routines.

Skills

Leadership

KPI interpretation

Communication

People development

Retail operations

Tools

POS system

Job description

Role OverviewAs an Assistant Store Manager, you play a key role in supporting store success and delivering exceptional customer experiences. You support from the front — supporting and developing your team, driving performance alongside the Store Manager, and ensuring every shift delivers strong results. You help inspire your people to excel, uphold high standards, and move the store toward ambitious sales targets and operational excellence. This role requires effective leadership, strong commercial awareness and the ability to support and develop colleagues to perform at their best. Key Responsibilities• Support the Store Manager with daily store operations to help achieve sales targets and core KPIs.• Lead and guide colleagues on the shop floor, allocating tasks, supporting service delivery, and maintaining company standards throughout the day.• Assist with coaching and development, offering real-time feedback and reinforcing expectations set by the Store Manager.• Maintain high presentation and operational standards, including availability, pricing accuracy, tidy displays, and a safe environment.• Carry out core operational duties such as cash handling support, till checks, delivery processing, stock audits, and opening/closing routines — escalating issues appropriately. Skills & Experience Required• Previous experience in a retail management or supervisory role, such as Assistant Store Manager or Supervisor, demonstrating readiness to support leadership.• Strong leadership skills with the ability to guide, support and develop colleagues while reinforcing store priorities.• Ability to interpret KPI and sales data to support commercial decision-making.• Excellent communication and interpersonal skills, supporting colleagues and ensuring professional customer interactions.• Experience supporting successful sales performance and contributing to KPI achievement within a retail environment. Desirable Attributes• Passion for retail, products and delivering exceptional customer experiences.• Professional, proactive leader with a solutions-driven mindset.• Resilient, adaptable, and able to remain composed under pressure.• Customer-centric with a strong focus on delivering the premium exceptional customer experiences.